Elie Saab Le Parfum : Anja Rubik by Mert Atlas and Marcus Piggott | the Fashion Spot

Elie Saab Le Parfum : Anja Rubik by Mert Atlas and Marcus Piggott

chloesaab

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So not innovative but so working. The flowing gown is an old concept that always worked and quite fits the Elie Saab aesthetics while the big city background is also anything but new. In combination and fronted by a beautiful model, this could become quite a stellar advertisement.

Here's wishing that there will be a commercial of Anja moving her way through the hectic traffic. Let it be kitsch, it's Elie Saab after all.

Also congrats to a new contract for Anja. :flower:
 
This is quite beautiful. Anja is a very stunning femme fatale.
 
I hope it's Lara at first glace... she does bleached eyebrows and femme fatale sooo much better than Anja. But anyway, it does look great.
 
It looks gorgeous because the dress is gorgeous and the hair too. It would have looked much better had they used a more feminine looking/curvy model, like Doutzen or Lara or Hilary Rhoda. Anja is not by any means a femme fatale or someone I aspire to look like, and I really do hope fashion stops ramming the like of her and Freya down my throat as the ideal female aesthetic.
 
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So not innovative but so working. The flowing gown is an old concept that always worked and quite fits the Elie Saab aesthetics while the big city background is also anything but new. In combination and fronted by a beautiful model, this could become quite a stellar advertisement.

Kind of what his whole brand is based on:ninja:

But I agree with your thoughts on the campaign!
 

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