Ellen von Unwerth - Photographer | Page 27 | the Fashion Spot

Ellen von Unwerth - Photographer

Ellen Von Unwerth, Kate Beckinsale and Zooey Deschanel Collaborate with Absolut Vodka

NEW YORK, NY (December 2, 2009) – Today, ABSOLUT VODKA debuts ‘Drinks,’ the latest work of a new generation of creative collaborators. Via a collaboration with some of the most exciting personalities on the planet, “Drinks” brings the cocktail world to life with renowned fashion photographer Ellen Von Unwerth and critically acclaimed actresses Kate Beckinsale and Zooey Deschanel to celebrate uniquely ABSOLUT drinks.

With the tagline, ‘Every Drink is an Exceptional Experience,’ the new ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have relevance among today’s vodka connoisseurs. The initiative underlines that every cocktail starts with a story – from the legendary lore of the Bloody Mary’s creation at Harry’s Bar in Paris to the legions of female fans of the otherworldly Cosmopolitan.

“As the next iteration in the campaign, ‘Drinks’ is a witty interpretation of classic cocktails that pay homage to ABSOLUT VODKA’s legacy as a truly iconic spirits brand and the key ingredient in making these drinks an exceptional experience for consumers and bartenders,” says Tim Murphy, ABSOLUT Vice President of Marketing. “No other vodka has as much longevity within both the cocktail and creative worlds, and “Drinks” is the culmination of our 30 years of bringing collaborations to life, while showcasing the drinks that made the brand a back bar staple.”

Known for her distinctly bold and playful adaptations of fashion and beauty photography, Ellen von Unwerth captures Kate Beckinsale and Zooey Deschanel’s characters as they are immersed in different cocktail worlds. The drinks profiled include the iconic cocktails that made the brand famous, including ABSOLUT Bloody, ABSOLUT Cosmo, ABSOLUT Twist and ABSOLUT Crush, as well as a new recipe to be revealed in the coming months.

• There are many versions of the Bloody Mary legend with all of them involving calling Mary’s ghost while chanting into a mirror. In the ABSOLUT Bloody ad, Beckinsale brings the character to life as a stylish and mischievous temptress – one who won’t be contained.



• In the ABSOLUT Cosmo ad, Deschanel adds a science-fiction flair to the traditional ABSOLUT® CITRON cocktail in a retro-hip yet modern lounge as she plays the role of a “cosmo”-naut.



• Beckinsale channels the 1980s as she is inspired by the lime garnish that can work in many lightly-mixed drinks in the ABSOLUT Tonic Twist ad. A second look at the ad reveals details that the swirls initially hide and the turn table and records give a musical theme to the ambience.

• In the ABSOLUT Crush ad, Beckinsale is larger than life, walking through a Miami-like city, home of sunshine and oranges. “Crush” is another way of saying “squeeze,” for fresh-squeezed juice.

“Our goal with ABSOLUT ‘Drinks’ was to bring a new generation of creative collaborators together to interpret, with us, ABSOLUT inspired cocktails in a highly visualized experience. What developed was a bold look and feel that we hope will inspire a new generation of vodka drinkers, who are of legal drinking age, to embrace the brand,” said Mark Figliulo, Chief Creative Officer, TBWA\Chiat\Day, New York.

Created by TBWA\Chiat\Day, New York, the U.S. print advertising campaign will break during the week of November 30, and will run in Maxim, GQ, Details, Esquire, Sports Illustrated, Rolling Stone, Cosmopolitan, Nylon, People StyleWatch, Interview, The Fader, Blackbook, Flaunt, Antenna plus more, including several local publications in key markets.

Recipes

nightclub.com







touchpuppet.com
 
I hope she will work for US Vogue again! i would seriously jump for joy if that happens :)
 
Nadja Auermann for Vogue US September 1992

ru_glamout at livejournal, scanned by MissIvanna

 
uk pop star pixie lott by ellen von unwerth

576e9104.jpg


d8321aa3.jpg



from newsoftheworld.co.uk
 
some highlights from the book

taschen.com
 
Marie Claire France January 2010 Vanessa Paradis outtakes

posted by Becca at vanessaparadis.info
 
Purple Fashion F/W 07.08

model. Claudia Schiffer



scanned by xPedro @ TFS
 
Glamour USA March 2010 Victoria Beckham





community.livejournal.com/dvbstyle/
 
That's really lovely! I love theme and enviroment. What magazine is that lovede ed from?
 

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