Emilio Pucci F/W 2020.21 Milan

[vogue28]

NOWFASHION.COM

 

[vogue28]

NOWFASHION.COM

 

[avonlea002]

Emilio is rolling over in his grave. This is sad.

 

[dodencebt]

And to think that Pucci was one of the most fabulous shows in Milan during Dundas' tenure.

Hopefully their newly announced Moncler-like model of collaborations works, because this brand is going straight to the grave.

 

[kenndale]

Ugh. Not often I’m left repulsed by a collection.

 

[donyan]

this is a carbon copy of her own brand. Not sure this is what Pucci needed.

 

[jeanclaude]

Streetwear...at Pucci??

 

[Nymphaea]

It seems there is a game being played: how low can you go.

 

[Scotty]

Ugh. I miss Dundas. Him + Pucci were perfection. Now both are terrible individually.

 

[reese06]

One of the worst collections of the season.

I thought it was desperate when Versace went this direction and she seems to have just copy/pasted looks from Donatella.

 

[Lola701]

I feel like LVMH has lost hope with Pucci and I don’t think that having the heiress of Pucci so involved in the house is right for the brand...

I can’t help but think that a Frida Giannini for Pucci would be a perfect match for the brand. As I said before, she knows luxury and is great for products.

I don’t have any hope for their Moncler type of collaboration because the issue is how to give a fashion credibility to the brand, beyond the prints and the « holiday » feel behind them. That’s what Dundas succeeded in. Under him, a white suit, a fur coat or a pair of heels were credible with the name Pucci, as much as a printed caftan.

 

[kenndale]

James Scully made a good suggestion on his IG. Hire Richard Quinn. His Moncler collection is basically a Pucci rip off already.

 

[Lola701]

James Scully made a good suggestion on his IG. Hire Richard Quinn. His Moncler collection is basically a Pucci rip off already.

He is good at prints but I don’t think he has what it takes to define a real identity for Pucci...
It’s a bit like Lacroix for Pucci. It was good but not enough...

 

[Ruito]

Stop making Emilio Pucci happen, it's not going to happen!

 

[Machinegumm]

For how long has this brand been on life support? Just pull the plug already.

 

[TaylorBinque]

Can't they just shut it down? It's too embarrassing to even do a lookbook here.

 

[Vitamine W]

Did they hire Lyndsey Lohan without us knowing?

 

[GivenchyAddict]

Frida for Pucci.