They must have been playing zoolander during the Printemps campaign shoot.
You're so right! She's totally giving 'Blue Steel'. Or is it 'Le Tigre'?
Whatever, it's ridiculous. It tries to be fashionable, but it looks like a parody. Something you could say about most campaigns of that season. Every single idea has been old that season. Some have been executed nicely, but that's about it. Very disappointing.