If red has always been the signature color of
Valentino, the
Red line - which gives a nod to the designer's pet shade - is an unconventional, contemporary expression of the label's renowned femininity.
The advertising campaign has been
shot in Paris, on
Avenue Laplace, by the photographer
Pablo Arroyo, and the face of the line for
F/W 2010-2011 is
Auguste Abeliunaite. The fifteen-year old Lithuanian model has already walked the runway for labels like
Jil Sander and
Prada.
The campaign's
styling has been overseen by
Maria Grazia Chiuri and
Pier Paolo Piccioli, the designing duo responsible for all of
Valentino's lines, while
hair and make up were done by
Seb Bascle (Artlist agency) and
Miky (B Agency).