looking at this campaign as a whole again, i do like it but i feel like it's not very effective..at least not for me. I can see where everyone is coming from with this feeling of "moodiness" but i'm not getting it. It seems very pretentious. Maybe it's because Jessica is not at in the midst of the fog in any of the shots..idk. That said i think it's a good campaign, but not impressive.
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