Fendi F/W 2002/03 : Rie Rasmussen by Mert Alas & Marcus Piggott

[Minerva13]

Fendi F/W 2002/2003
Photos: Karl Lagerfeld
Model: Rie Rasmussen
my scans (L'Officiel Russia #41 October 2002)

 

[Minerva13]

unfortunately not good quality scans








listal;bellazon

 

[Lola701]

For a reason I don’t know, Karl didn’t photographed the SS2002, FW2002 and SS2003 campaigns.
They were photographed by Mert and Marcus and styled by Katie Grand.

 

[Minerva13]

Fendi F/W 2002/2003
Photos:Mart & Marcus
Model:Rie Rasmussen
my scans (L'Officiel Russia #41 October 2002)

 

[jeremydante]

When ads still captured fantasy.

 

[Lola701]

When ads still captured fantasy.

Social Media, as much as we like it, has totally killed fashion campaigns unfortunately.

 

[TianCouture]

I really think they thought the Oyster would be their Saddle. It's a neat bag and fall 2002 is one of my fav Fendi collections

 

[jeremydante]

Social Media, as much as we like it, has totally killed fashion campaigns unfortunately.

Exactly, ruined any sense of surprise anyone could have with the incessant need to promote products.

 

[Lola701]

Exactly, ruined any sense of surprise anyone could have with the incessant need to promote products.

But mostly killed creativity because there’s this constant need to feed platforms with content. So everything has to be time-managed and efficient. It’s really hard to maintain standards.
And you can’t even hold on to big photographers either.

Smaller brands have maybe more room to express themselves but the big brands that are supposed to be the driving forces of the industry are hurting the most.

Today, every visual is a campaign. We see it even here on TFS where social media content gets posted as campaigns even though they will never be run in magazines.

All of that for campaigns that have a run of 2/3 months max!

I can’t even blame the creatives BTS for not being super creative.

 

[jeremydante]

Today, every visual is a campaign. We see it even here on TFS where social media content gets posted as campaigns even though they will never be run in magazines. All of that for campaigns that have a run of 2/3 months max!

SO TRUE. Everything from stories to reels- constant demand for a visual, it's over saturation; which is why many feel offline is the new luxury. Out of sheer exhaustion of visuals being stuffed down their throats and algorithm. Even when you're not a major brand or public figure, even regular people are feeling like they need a "personal brand" in order to appear like something.

Absolutely zero balance.
Like total suffocation, and creative fatigue for those churning the content at the houses/labels too.