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Share with us... Your Best & Worst Collections of Haute Couture F/W 2025.26
posted originally by *Bianca* in the s/s campaign threadENOUGH WITH CONTROVERSY: Leaving behind the cheeky, and often controversial, FCUK campaigns of the past, French Connection plans to focus more on luxury and sophistication for spring. "That is really the challenge," said Fabien Baron, on changing the way people see the brand. His agency, Baron & Baron, was in charge of art direction and he also shot the campaign. "FCUK was not about the product, but it got attention. Now, for the first time, we want to establish an image drawn from fashion and lifestyle to elevate the brand." Baron's work will make its debut in January, on two adjacent walls in New York's SoHo, on the corner of West Houston and Thompson Streets. The campaign also will run in a variety of fashion and lifestyle magazines in the spring, although a spokeswoman said it's too early to say which ones. For spring, Baron said he also shot the Calvin Klein Collection campaign and worked on the upcoming Balenciaga ads, which were photographed by David Sims, and Pringle, shot by Steven Meisel.