Fur companies lure designers with freebies and sponsorship
(Saga)
Helen Nugent and Carolyn Asome
Fur companies are offering lucrative sponsorship deals and expensive trips to British designers in an attempt to break the taboo on fur, an investigation by The Times has found.
After a ban on fur farming in Britain and successful campaigns by anti-fur groups, designers have been reluctant to promote ranges in this country for fear of retaliation. Now it has emerged that the large companies, including Saga Furs and Kopenhagen Fur, both in Denmark, are providing expensive furs free to British designers, as well as entertaining designers and stylists at their Scandanavian headquarters.
Designers said that in the present financial climate, sponsorship from fur companies could make the difference between putting on a show or being able to hire the right model. One said: “No one appreciates just how tough it is right now. If you were offered free fur which looks glamorous and expensive and you were assured it was ethically farmed then why wouldn’t you go ahead and stick it in your show?”
Another young British designer, who wished to remain anonymous, said: “Designers are approached by the fur companies. They offer you a trip to their fur centre in the country, it’s a nice jolly and you don’t have to pay for anything. Although you would have to pay for materials if the clients ordered all the garments after seeing them on the catwalk, the samples are all free. The sponsorship is worth thousands of pounds.”
According to the British Fur Trade Association, sales are buoyant despite London being the least pro-fur of the four main fashion capitals.
At London Fashion Week last month, fur was in abundance on the catwalks for the first time in years. In addition to coats and jackets, fur trims and accessories were highly visible. Issa, a London-based designer, used fur for the first time in London.
The company collaborated with Kopenhagen Fur, which provided all the materials free. Issa can keep the pieces for a year then they are returned to the supplier.
Todd Lynn, a Canadian-born designer, also included fur in his collection in February. His fur was provided by Saga Furs at no cost. He said: “I can understand the ethical side of it, you do hear horror stories but I was working with Saga and all their products are ‘origin assured’, they are ethically produced. It’s like a sponsorship deal. They provide the products and the expertise to make it so I can have it on the catwalk.”
Mark Townsend, a spokesman for Saga Furs, said: “It is important for us to have fur on the catwalk. If it’s on the catwalk, then it’s in catalogues and people buy it. London is important not in terms of sales but in terms of talent. It’s good to work with London designers, it’s good for PR.”
Louise Amstrup, a London-based designer from Denmark, was sponsored by Kopenhagen during Danish Fashion Week. She said: “We were looking for a collaboration when I was offered the chance to open Copenhagen fashion week. My budget was limited. Kopenhagen invited me to their studio and I was briefed on the breeders and how the fur is created. After that, I felt confident it was a product I could work with.”
Furriers insist that their product is ethically produced but this is disputed by designers who have visited the factories and by animal rights activists.
In the Danish countryside, the headquarters of Saga Furs is a historic manor built more than 100 years ago for a renowned opera singer. One designer who had been a guest of the company at the retreat, said: “It is not ethical at all. The animals are confined, they are in small, cramped spaces, they are not running around, they do not have a natural life. The furriers may say it’s humane but it depends on what you call humane.”