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According to Riccardo Tisci, the decision to import his whole team and pre-fall collection to New York for nearly a week was about more than convenience for press and buyers. For one thing, the U.S. market is of the utmost importance to Givenchy right now, not only in terms of growth but also creativity. Tisci chose to shoot his pre-fall look book downtown, photographing Izabel Goulart, Lea T and Saskia de Brauw, in an open studio in front of a New York City street; “street,” he said, is what this collection is about.
It featured his signatures — lace, hardware, sharp tailoring, all countered by a touch of romanticism — but “less Baroque and Victorian than usual,” said Tisci. Robust outerwear came in brown and olive green, two of the lineup’s most prominent colors, and was worn over cropped trousers and filmy silk dresses in lilac for a striking contrast. He evolved the graphic print of spring 2010 with a computerized “armadillo” pattern on jackets and sheer skirts. As for accessories, they were major: sturdy, leather work boots that laced up the thigh, fur-lined booties and disco-glam strappy platforms that illustrated the Seventies Parisian vibe that Tisci had in mind. Also major was the hardware, like the new gold, crosslike fixture Tisci’s calling Obsedia, a combination of the Greek word “dea” and “obsession,” which he sees as key to the Givenchy identity.
source | wwd.com