Oppose the black summer of 13?
Thank you! I was just coming here to say the same thing. He wouldn't be the first designer to end up in a looney bin, but perhaps the craziest.
Is he still (t)wittering on? I'm beginning to think his meds are off. B) Or something. So, yeah, rock and roll. Egos. I don't know enough about Yves to be sure that Berge let him have his head with controversy but I think perhaps he did - ie the nude advertising shots in the mid 70's? It's like an update of use of controversial publicity for publicities sake. And observe ie how we're rolling on this thread. It's in the houses PR DNA? On the update: The sort of stuff that never hurts Kate Moss, that just fuels the cool rock and roll legend.
But wait. Three things.
1) For Kate, it is kinda different to the egomaniacal bullying of a respected, and respectable, lady critic. Kate's transgression in 2005 hurt nobody and was kinda funny, harmless really. And we sort of like Kate.
2) Hedi can say with justification that we critics might not know him as a person. And ok, no such thing a bad publicity. But dude, you are spreading an aura. And it's black. Black I tell you. Just like your collection.
3 Therein, potentially, lies the downside risk. Yes there is a hell of a lot of black around for SS13. But it's a strange proposal isn't it? Don't we in fact, in hot weather, want to feel a sunnier vibe? Give off a lighter more positive aura? Couldn't the proposal for a black summer fall wholly flat on it's face - if too many people with some influence, who are feeling disrespected, just ignore black and promote absolutely anything else.
It is of note with this thought that I believe, generally, those hands which are fed by the PPR machine in advertising revenue - ie Conde Nast etc are not in the anti-Hedi camp. At least not openly. More it's the NewYorkTimes, The Times, The Telegraph (more mutedly) and online presences. And these publications are not running visuals - eds or glossy page ads so are freer to speak as they find. But. They are not going to, much, control the visual landscape of the season's feel in imagery. It will, moreso, be what those mainstream publications put out, Conde Nast etc.
PPR (and Hedi) know this. They think they can fuel controversy in the short term then blow the season their way with influence over eds etc, the whole scopic landscape of the season - through that business pull - their advertising budgets. It's all just **** waving in the end. Business. Boys and their toys. How are the March issues going to feel with the weight of 50 odd
pages of high power ads. Pulled visually in some part at least by PPR. Will Hedi be shooting the YSL campaigns. I guess he will - they've given him total control seemingly. Loose Cannon. But cannon nevertheless. Seems he just can't stop the bullets(****) flying out. Ok takes one to know one
But girls - and boys - who now find Hedi and/or the whole manipulation of da industry by big business unpalateable. It's simple. Just reject the 'black summer of 13' proposal. In all it's forms. Whatever you like, any vibe - sunny sweet sexy but still rocks, minimal sexy, spiritual, whatever - just not black. You can start by filterng that through your top tens, into what trends might be identified, what editorials and campaigns you find to be derigeur for the season, how you street style yourself, everything. If you like? If that's the way you're feeling? Anti-blacksummer. Just an idea