That couldn’t be any further from reality.
YSL has been what it has been thanks purely to Hedi. A few years ago YSL was not even in the fashion conversation revenue wise. And they could redefine the aesthetic pretty smoothly after Hedi.
Dior Homme, the same. Now it’s doing a trillion times better than when Hedi was there, but he made the line beyond famous.
He’s now at Céline. We don’t know what will happen next. But any brand that has a powerful CD suffered after the CD left: Chanel, Lanvin, Dior, Givenchy, Gucci…
Seriously, it’s ok if you don’t like him, but facts are facts.
Okay, if “facts are facts,” then one must acknowledge that:
• Dior Homme technically no longer exists. All that’s left of Slimane’s stand-alone brand is the Dior Homme fragrance that has been repeatedly changed from its original formula. Dior Men has as an identity that is much less independent and more tied to the larger Dior house.
• Saint Laurent has been progressively moving away from Slimanism and back towards a look that recalls its founder (as well as the underrated Pilati) for years now, abandoning the Topshop Luxe vibe for a decidedly more French. And Slimane’s sans serif logo is increasingly pushed aside for the classic Cassandre word mark now. One wonders if “Yves” will return any day now.
• Moreover, looking at the YSL boutique and Celine —
and please, no accent; Monsieur Slimane is most insistent on this — boutique one block away, it’s glaringly apparent how much Slimane is of a singular mindset: White marble. Mirrored chrome. White marble. Mirrored chrome. When the Dior Homme boutique existed, want to guess what it looked like? White marble. Mirrored chrome. At Dior Homme, his most famous sunglass style was named “Black Tie.” At Celine, he named a fragrance “Black Tie” — and that fragrance smells almost exactly like the original Dior Homme. He’s a collection of the same tropes, all shot in black-and-white, soundtrack by the Kaiser Chiefs, just changing house names every few years.
Okay, sure, the companies did well under Slimane. Nevertheless, Slimane always swoops in like a wrecking ball, knocking out accents and first names and covering everything in half a quarry’s worth of Carrara marble, turning legacy brands into the House of Hedi by another name.
Seriously, it’s okay if you like him, but facts are facts.