...What's the point? Her designs have been available at H&M, Zara, and many other high street brands for seasons now (not that she's a beacon of originality to begin with). So you'll be paying more for same designs they've been copying because now her name will be slapped on the tag?
When Alber Elbaz spoke at The Vogue Festival last month he was asked what made him do the collection and he essentially said it was a mutual agreement, rather than them copying Lanvin, he'd design for them, and they wouldn't do it. Or words to that effect. Perhaps Marant has gone for the same sort of deal.
i find this a tad hypocritical given her statements regarding designing needless collections outside the two main seasons throughout a year yet somehow she finds the time and the interest to design a collection for H&M.....that tells me where her priorities lie.
Long time fans of Marant will remember that 5 or so years back she wouldn't even allow retailers to sell her clothes online! Her philosophy seems to have changed so much..
I don't hold that against her; people are allowed to change their minds. Online retail landscape five years ago is dramatically different from what it is now. As a business it's smart that you get on with the times or you get left behind.