She's like so many of the people working in fashion today - they are very pretty girls, they can occasionally take a great picture, but they don't come close to what was produced when models were successful because the camera truly loved them.
With these girls, the camera has decided a casual relationship is what works best. The spark just isn't there.
I like Kendall as a cover girl, where being generic can work really well, but like the camera, I'm not interested in anything more profound.