article from International Herald Tribune:
Kate Moss: Top of the shops
By Suzy Menkes
LONDON: It is as black and shiny and slithery as a wet seal and it shows a lot of bared skin below the pouting face of Kate Moss. If this dress is worn by the über- model on the cover of British Vogue, it has to be something exceptional, right? A designer creation? Haute couture maybe?
"Nah!" as the model herself might say. It's £45, or $87, from Topshop.
The launch in May of the Kate Moss collection at London's cool-and-cheap store is yet another of the high-low celebrity tie-ups. But with a difference. Moss herself has a sense of style that cannot be bought with designer dollars. And if she can capture her own heady mix of offhand glamour and rock chick cool — and sell it off the rack — this could be the ultimate celebrity success story for the model and for Topshop's flamboyant boss, Philip Green.
Two things are currently running parallel in the celebrity world: the icon who steps down to earth, as in famous name collaboration with fast-fashion retailers; and the designer lines like Beyoncé Knowles with her House of Deréon label or Jennifer Lopez in her Sweetface brand in collaboration with Andy Hilfiger.
Sometimes the two are combined, as in model and actress Milla Jovovich and her design partner Carmen Hawk, for Mango, yet another fast-fashion collaboration; while the Jovovich-Hawk line is a separate label.How many of these celebrity fashion flowerings — some of which have instantly wilted — can there be? The fashion world respects stylish singer Gwen Stefani, whose L.A.M.B. fashion line clearly reflects its creator's image and suggests that she is closely involved with the design. Beyoncé is working with her designer mother, which makes her collection credible. Other celebrity lines are instantly forgettable.
Moss could have the winning formula — if she is prepared to give the Topshop line enough attention — in between shooting advertising campaigns for Burberry and Versace, Longchamp bags, Rimmel lipstick and Agent Provocateur underwear. For, as a model, she knows the score: that the test is not how the clothes appear when she is projecting them with camera-friendly charisma. It is how they look and feel on lesser mortals who want to buy into the dream.