Haters mainly hate her because of her last name, it's just envy. They can't stand the fact that she's having a great momentum in the business and that at the end of the day, her last name is not that relevant like some like to say, why? 'cause she has proved she can take great pics and is interesting enough to caught designers' attention. Same with Cara, Georgia and Edie. A family name is never enough. Take it from Poppy, Lauren, Elletra, Paris, etc. They all wanted to be fashion models at some point of their lives 'cause they thought their last name would get them the title.. it didn't work, why? They don't have the famous it factor every good model has. Lily has it, Cara has it, same with Edie and Georgia. All of them have a distinctive feature that sets them apart from the crowd. The extra something that words can't describe. Even if haters want to convulse on the floor everytime they see any of these getting another cover or campaign. They will never stop blaming it on their last names, but if we take as an example the failed attempts I mentioned before, the truth is that the body of work of a model is the only thing that truly speaks for her talent.