Maria Grazia Chiuri - Designer, Creative Director of Christian Dior

[JohannesL]

I wonder if she seeks advice from Frida and di Marco since they are experts. Now I want a "
Tea with the Dames" avec Virgine, Frida and Maria with the addition of Donatella!

 

[Monsieur Cristobal]

You can also see that Dior is shifting its marketing strategy for the new change. The whole D-Journey campaign (god bless whoever purchased that bag) is much more tongue-in-cheek and less serious than anything Dior has released since Galliano left the building. Thanks god no "this D-Journey bag is made for a feminist at heart, who has to carry the weight of the whole world on her shoulder."

I just hope that this is the beginning of the Dior (House of Fun) again. Remember when someone in this forum used to call it Dior House of Trash? Lol

This.
The DJourney ad feels already totally Jonathan.
It is more related to the ads where you were taught how to pronounce Loewe (the Jodie Comer one) or how to spell it (the Aubrey Plaza one) than to anything Maria Grazia has done in eight years.

The bag itself was nothing to write home about, but the ad was spectacular. Loved it.
Even the fact that Maria Grazia appears on it, with another of her radically bland statements about "what is a bag" being discussed at a table of ... creative? suits?, makes it funnier to me.

Concerning the lawsuit... IF it is true and IF in the end it has to be "settled out of court"... it is not like LVMH couldn't do things better.
You are moving two designers inside your own group. Everybody's been talking about this for months. Still there is no official announcement whatsoever. It is weird.

 

[yslforever]

That D-Journey bag is just a yassified laundry bag.

 

[Creative]

To be fair with MGC, the book tote bag was never intended to be a best seller and it was her own idea. It was more like a seasonal bag that retailed for 1,5K at the beginning and that was going to disappear after one season. Then people started to be crazy about it and it boomed, so they started producing more and more variations, but it was kind of natural.

You have bags that are intended to be a best seller from time to time. There was one that was intended to be a best seller and had the machine and the investment to be, but it didn’t work. With the book tote it was super organic.

I think it’s hard to build a best seller bag just with marketing. It works sometimes but it’s more difficult than we might think.

 

[proseccotabis]

He's literally already in the building according to several people. Her contract is ending anyway so she is not blocking anything. You think if the courts side with her that they will force Dior to make her stay ? If anything, she'll have some extra money to put into that new ugly bag for « D-JOURNEY » out of 30 Ave Montaigne. Ciao !!!

i havent seen a fuglier bag in my life to be honest. in the words of melissa mccarthy in Bridesmaids: 'it burns.'

 

[yslforever]

i havent seen a fuglier bag in my life to be honest. in the words of melissa mccarthy in Bridesmaids: 'it burns.'

Shown with the MGC's "athletic" wear it really looks like a gym bag, but I doubt her customers go the gym, they would prefer overdose on Ozempic...

 

[Cocteau Stone]

But a designer is not technically an employee in the common sense.
I don’t know how to explain it in English but in a lot of cases, it’s too entities coming together under a contract. Dior would be in a way a client of MGC who is giving the exclusivity of her talent to the company for a defined period. That’s why at that level, lawyers are involved.
It’s not a typical employee to boss kind of relationship.

That’s why designers create their own little company to protect the moral person (the entity) to the physical person (the designer).

It’s a strange concept when you think about it. Two entities working off each other to benefit each other, employing each other but will also be at the disservice of each other.

You represent their name. Their name represents your talent. It’s an odd predicament to be in.

 

[Lola701]

I wonder if she seeks advice from Frida and di Marco since they are experts. Now I want a "
Tea with the Dames" avec Virgine, Frida and Maria with the addition of Donatella!

Frida was the wife of the CEO. Lol.
She had a disagreement with Bizzarri when he was appointed to replace her husband and she left before the end of her contract.

Virginie was a longtime Chanel employee who got promoted when her « superior » died.

Donatella sold her brand and therefore became an employee and a commodity in the company she co-founded.

So in reality the only person MGC should seek advice from is her lawyer lol.

 

[JohannesL]

Frida was the wife of the CEO. Lol.
She had a disagreement with Bizzarri when he was appointed to replace her husband and she left before the end of her contract.

Virginie was a longtime Chanel employee who got promoted when her « superior » died.

Donatella sold her brand and therefore became an employee and a commodity in the company she co-founded.

So in reality the only person MGC should seek advice from is her lawyer lol.

Lola, having a similar series of retired designers talk about themselves like "Tea with Dames" would be entertaining for fashion people.

 

[Salvatore]

The show in Kyoto is next week, right ? Perhaps that's when we'll get some news.

 

[oioioi]

The show in Kyoto is next week, right ? Perhaps that's when we'll get some news.

The resort is the 15th. I am imagining they announce her leaving either a week before the Rome show end of May to milk the emotions or just after it..

 

[Salvatore]

The resort is the 15th. I am imagining they announce her leaving either a week before the Rome show end of May to milk the emotions or just after it..

I truly hope she is not sticking around for haute couture.

 

[oioioi]

Actually it got me wondering.. which creative directors have had their departing announcements made before their actual last show? Which is why its making me think more and more the announcement will be after May 28th..
Off the top of my head I can only think of Demna recently for the Gucci announcement.

 

[Salvatore]

Actually it got me wondering.. which creative directors have had their departing announcements made before their actual last show? Which is why its making me think more and more the announcement will be after May 28th..
Off the top of my head I can only think of Demna recently for the Gucci announcement.

Tom Ford at Gucci and YSL I believe ?

 

[Lola701]

Lola, having a similar series of retired designers talk about themselves like "Tea with Dames" would be entertaining for fashion people.

True. But not only designers, editors and all. Too bad for NDAs right? Ahahhaa

 

[Lola701]

Tom Ford at Gucci and YSL I believe ?

Stefano at YSL, Olivier at Nina Ricci, all the designers at Hermes, Peter Dundas at Pucci, Clare at Chloe on top of my head.

 

[fashionmarketeditor]

Actually it got me wondering.. which creative directors have had their departing announcements made before their actual last show? Which is why its making me think more and more the announcement will be after May 28th..
Off the top of my head I can only think of Demna recently for the Gucci announcement.

Recently only Dries van Noten lol

 

[yslforever]

LVMH must be so pissed she doesn't leave before the end of her contract: that's 2 destination shows at approximately 10 m€ each or more (if you include all the costs: the tickets and Aman Kyoto suites for the ambassadors, cash-enveloppes for the journalists, thongs for the models, post-show dinners etc), maybe more like 15 m€, for 2 collections that will barely go into production because, by the time they would arrive in store, people will only be interested in JWA's designs.
So that's a massive cost (20 to 30 m€ for the shows, plus the lost collections, etc etc) so maybe 50 m€, on top of any severance MGC might demand.

 

[jeanclaude]

LVMH must be so pissed she doesn't leave before the end of her contract: that's 2 destination shows at approximately 10 m€ each or more (if you include all the costs: the tickets and Aman Kyoto suites for the ambassadors, cash-enveloppes for the journalists, thongs for the models, post-show dinners etc), maybe more like 15 m€, for 2 collections that will barely go into production because, by the time they would arrive in store, people will only be interested in JWA's designs.
So that's a massive cost (20 to 30 m€ for the shows, plus the lost collections, etc etc) so maybe 50 m€, on top of any severance MGC might demand.

All that money to show clothes which barely deserve a lookbook.

 

[JohannesL]

LVMH must be so pissed she doesn't leave before the end of her contract: that's 2 destination shows at approximately 10 m€ each or more (if you include all the costs: the tickets and Aman Kyoto suites for the ambassadors, cash-enveloppes for the journalists, thongs for the models, post-show dinners etc), maybe more like 15 m€, for 2 collections that will barely go into production because, by the time they would arrive in store, people will only be interested in JWA's designs.
So that's a massive cost (20 to 30 m€ for the shows, plus the lost collections, etc etc) so maybe 50 m€, on top of any severance MGC might demand.

They might have expected her leave suddenly like Virginie but she decides to stay and pull a Sabato which leads to the awkward situation that cost them more money. I live to this drama！Our fellow members please keep updating.