yes, it rocks! i think they do the very best ash browns, platinum blondes, reds and blacks....it lasts quite a bit, doesn't wreck your hair and the color is great
I have used it. I had platinum hair and wanted to make it dark to grow out. It took two boxes to make it dark brown an then I'd dye it one shade lighter as time went on each passing month. I liked it while I was using it but hairdressers hate boxed color so if you plan to get color done at a salon just skip the boxes and go to them in the first place. It makes it harder or impossible for them to do what you want if there are other chemicals on your hair. It's kind of instant gratification (and I think fun) to dye your own hair so think hard about what you want to do in the future before using a box color.
I've been using Feria for years, in different kind of brown colors, my fav one is Ice Mocha and U totally love it plsu it does not seem to damage my hair.
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