Louis Vuitton S/S 2010 : Lara Stone by Steven Meisel

[clocked]

ridiculously good upgrade from Madonna, & so lovely & springy...Lara makes everything look better though <3

 

[j'adorekapusta]

These advertisements are very Steven Meisel and very Vogue Italia, but I'm not too sure they are very Louis Vuitton.

I love Steven Meisel but I don't love his aesthetic for a house like Louis Vuitton. Mert&Mercus worked because they have an innate sense of the commercial and a sense of vibrancy. This is what Vuitton is all about in a way. They are not toned down the way Meisel is.

I don't understand why she is in a forest lying down on moss with doves? Spring 2007 would have suited this concept, but Spring 2010? Wasn't it about globalization, consumer culture and Japanese style? It's a very strange mixture of aesthetics. To me this campaign is a little confused.

LV goes [almost] vegan! this campaign made me think it'd be a good material for someone like Ryan McGinley but i guess Steven Meisel brings just the right dose of something that will make the money flow into LV stores just perfectly. what i always thought was quite um... un-easy about LV campaigns is this sort of 'Look! here's the bag! look! here's the shoe' visualization that usually makes the picture fall apart. but, once again, with LV's sales figures you do have to be that specific about what it is you're trying to sell. sell. and sell.
personally i would love to see the campaign having a bit more to do with the runway show concept. wouldn't it be marvelous to see Lara lying in the wood sporting something like an anthill hairdo? speak of recycling.

 

[TommyGirl]

I like Lara and the setting here, but the clothes

 

[YSL Doll]

I'm glad Lara is in this. I'm happy for her. Hope to see more ad pics.

 

[Royal-Galliano]

i LOVE this, even though i still think M&M belong to LV

 

[FashionPower]

What a bad season for LV.
Worst collection of the year,sales going down,Lara looking like a p*rn star(how original)...aren't you tired of seeing her everywhere playing the Bardot role?
Even the bags are just too hideous this season and I don't wanna say nothing about those little boots

 

[Sweet rus]

I love it! There are no words to describe how MUCH better this season's ads are

 

[tiffany]

I think the shots themselves are good, and Lara looks good in them, but nothing can really hide the fact that the clothes in the collection were terrible

 

[mikeijames]

the photographs remains beautiful. she looks like she's laying on top of a trash heap in a landfill. after a presentation that one might criticize as "trashy," one might think he'd venture into a totally different direction to showcase the inventiveness of the individual pieces and pushing those bags to the forefront.

if i viewed these ads in a gallery, i'd cheer. as a means to move product, it misses the mark.

 

[vavavinny]

The shots are very A Midsummer Night's Dream/ Alice in Wonderland. I think they are all quite beautiful, but the clothes just don't match the environment. Plus the pieces they chose for the advertisement are not the clothes which I thought were the standouts of the collection, which I didn't care much for in general and thought was one of the worst Louis Vuitton collections in quite some time. I much prefer the tweedy militaristic suiting to the hideous biker leggings and whimisical futuristic fantastical mini-dresses.

 

[Katnani]

I'm pretty happy with the result of the campaign. It's a change for LV, and imo it's a good one. Lara looks fresh in that background...

 

[ForChicSake]

this is crap just like the collection

 

[HeatherZ]

great! these are exactly what i've been expecting for so long!!!

 

[Demelza]

Well, i hated the collection but the clothes look good in these

 

[TPMorgan]

I never like any ad of lv except for the 07s/s one...but OMG it's lara!!!

 

[mikeijames]

this ad campaign lacks almost everything i love about good vuitton campaigns. i think back to that glorious campaign in the desert with all the supes or even last fall's campaign at the world's fair. this just doesn't seem to have the high gloss luxury feel i associate with a status brand like vuitton.

 

[Guero]

The campaign is as disastrous as the collection

 

[mikel]

bagaholicboy.blogspot.com

I don't like the first one. Her outfit gets lost in the background.

 

[mackos]

I don't like the first one. Her outfit gets lost in the background.

It really does, my first thought was OMG, why did they cover Lara with leaves? And I totally don't get the birds, look like they were stuffed.

 

[retailqueen]

the clothes and shoes looks very ugly in the last few shots.
they pull the whole ads down in a major way. should have just shot the bags.