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I kind of like this?! I think I prefer it to the stripes at Marc Jacobs. The presentation with the twins was interesting. Is it a commentary on homogenization? Cloning? Consumerism (when you factor in the dual elevators)? Airports, uniforms & stewardesses? Or just a gimmick? I don't know, but I thought it looked good.
I guess what appeals to me in the checkered pattern is how it reminds me of "mod" and "ska" - like "The Specials" or something. And I thought the big placement florals were quite pretty while the shapes were clean and spare. So all in all, it is pretty good.
It doesn't move me emotionally, though, and for me, that's a weakness.
LOL, TV - well, it is cold. I already identified that. But the Diane Arbus comparison I read in style's review interested me, and twins, and clones, and even Stepford Wives. But here it doesn't strike me as sweet retro; rather, it's very scary... Really it's almost the concepts the show brought to mind, more so than the clothing itself, that had my interest piqued. But I wouldn't wanna wear too much of this. Well, maybe a black and white checked piece, but only one, and with some doc martins...
p.s. and if I had to pick, I'd take 60s over 50s any day of the week...
Louis Vuitton Loses Checkerboard Case
01 May 2015 by Scarlett Kilcooley-O'Halloran
LOUIS VUITTON has lost the right to trademark its Damier checkerboard pattern. The European Union's General Court upheld a previous ruling by the First Board of Appeal of the Office for Harmonization in the Internal Market (OHIM), denying the fashion house's right to call the design its own, saying that it is too commonplace for it to be owned by one brand.
"The checkerboard pattern, as represented in the contested trade mark, was a basic and banal feature composed of very simple elements and that it was well-known that that feature had been commonly used with a decorative purpose in relation to various goods," said the OHIM in 2011, reports WWD, adding that, "the contested trade mark, in the absence of features capable of distinguishing it from other representations of checkerboards, was not capable of fulfilling the essential 'identification' or 'origin' function of a trade mark."
The legal battle, however, stretches back much further to 2008 when Louis Vuitton originally registered the trademark. German retailer filed an application to have it declared invalid the following year, which was granted in 2011.
Trademark infringement is a hot topic in the fashion industry at the moment, with Adidas pursuing Isabel Marant for allegedly copying its Stan Smith trainer designs, as well as Marc by Marc Jacobs regarding its autumn/winter 2014 collection, and Yves Saint Laurent has filed a lawsuit against What About Yves founder over its parody T-shirt "Ain't Laurent Without Yves".
Louis Vuitton has not yet announced if it plans to appeal the European Union's General Court's decision.