Louise Trotter - Designer, Creative Director of Bottega Veneta | Page 13 | the Fashion Spot

Louise Trotter - Designer, Creative Director of Bottega Veneta

FASHION’S HISTORIC SHAKE-UP

LOUISE TROTTER for
BOTTEGA VENETA
Ms. Trotter, 55, is the first woman to lead Bottega Veneta, the Italian fashion house known for its intrecciato woven handbags, in more than 20 years — and only the second since the house was founded in 1966. A Brit and the mother of three, she was also the first woman to become creative director of Lacoste, which she ran for five years before taking over Carven, a label she put back on the fashion map. Now she is bringing her bent for minimalist luxury and dry wit to Milan.
I feel best wearing: Men’s wear
I splurge on: Vintage watches and jewelry
I am never caught wearing: You can hold me to never wearing paisley.
‭Item I will never let go of: My grandmother’s wedding ring
Favorite piece of art: It would have to be a portrait. A Lucian Freud, a Franz Gertsch, a Celia Paul.
Favorite cologne: My husband’s
Favorite ice cream flavor: Vanilla! I have a test in a gelateria. If they can master vanilla, they can do anything.
Favorite pen: I use pencils much more. My current pencil is a Black Wing 602 from Japan.
nytimes
 

Bottega Veneta​

Louise Trotter’s vision for Bottega Veneta, set for Sept. 27, should be more fully realised. She’s had time: The brand skipped the menswear season and didn’t show anything for women’s pre-fall either.

What remains to be seen is whether the brand will keep juggling its dual message of leather craft and top-end fashion innovation — a position it honed under predecessor Matthieu Blazy — or lean into its quieter, more commercial side (as suggested by recent brand campaigns).

I wouldn’t want to be an nth brand trying to keep people excited about q***t lux***. But despite the hype under Blazy and Daniel Lee, Bottega Veneta barely sells its ready-to-wear, and might draw inspiration from the recent resilience of Loro Piana, Brunello Cucinelli and Zegna, whose crafty, commercial apparel continued to drive sales as luxury handbags sputtered.
BOF
 
It improved a little bit during Daniel Lee and Matthieu’s eras. It was around 1 to 3% of sales during the Tomas Maier years and I think it went from 3% as 9% during DL and MB’s eras.
But then again, it’s not an issue. BV is a leather goods maison that happens to make fashion.

Now RTW is 9% at the end of exploitation of MB for a 1,8 billion brand. It’s not bad. It’s bigger than some houses.
It’s like Louis Vuitton that has like between 10/20% estimates of their sales in RTW. For a 20 billion brand, it’s huge.

Saint Laurent’s RTW is 12% of their sales and they are at 2,8 billions.

So no, the quiet luxury thing won’t necessarily work for BV because after their two previous Creative Directors, they have a fashion customer and a recurring customer who expect a piece that will add something to their wardrobe, beyond the classics.

Louise’s Challenge will be to find the right balance between boring and fashion.

The person going to Loro Piana would go to BV for the fashion statement and the status bag.
 
and might draw inspiration from the recent resilience of Loro Piana, Brunello Cucinelli and Zegna, whose crafty, commercial apparel continued to drive sales as luxury handbags sputtered. BOF

"It's like Loro Piana and Max Mara, with intreciatto bags thrown in there" is what my sources told me, so that matches.
 
Oof it’s not off to a good start, WWD just shared Bottega’s invitation to Louise’s first show.



People are commenting about the design being stolen from an independent French designer (Elphile). So far no credit on a potential collab has been given.

 
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Oof it’s not off to a good start, WWD just shared Bottega’s invitation to Louise’s first show.



People are commenting about the design being stolen from an independent French designer (Elphile). So far no credit on a potential collab has been given.


Isn't it a super old crafty cut-out ?
 
not impressed with what Bottega are pushing so far to be completely honest
very confused with where its going
for me Daniel was a great brand 'driver' and that era was so bright, full of hope and had so much excitement in it
now its just... an expensive brand with pretentious activations and ambassadors and nothing makes sense
 
I think bottega has an issue of being an IT brand for 2022. So a lot of Daniel-inspired prodcuts today look old, and too connected with that era. So IMO they should bring back more timeless piecess, while keeping hyped trendy things only for the seasonal collections. They can also benefit from more pieces that dont scream "I'm wearing bottega" tbh... Sometimes it's hard to mix with other brands.
 

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