The Business of Magazines

[caioherrero]

What's also interesting is that their issues of Vogue are very large by today's standards (I believe Vogue Philippines had the second-largest September issue after Korea, with over 400 pages). I'm not sure if they have the same budget systems regarding advertising/editorial ratio as magazines in America, though (which determines the total page count at most American magazines).

Whats the budget system?

 

[NYLA22]

Whats the budget system?

The amount of advertising pages determines the amount of editorial pages (ad pages = budget), which is why American Vogue is so small these days (because print advertising has fallen off a cliff the past decade).

 

[crmsn]

What's also interesting is that their issues of Vogue are very large by today's standards

It's only their September issues that are thick. They usually have 148-160 pages every month (their October 2025 issue has 156 pages).

 

[Rigida]

What's also interesting is that their issues of Vogue are very large by today's standards (I believe Vogue Philippines had the second-largest September issue after Korea, with over 400 pages). I'm not sure if they have the same budget systems regarding advertising/editorial ratio as magazines in America, though (which determines the total page count at most American magazines).

Cmiiw, but I think Vogue Korea is the only one that is still very thick by today's standards month after month. Probably because they're doing a lot of advertorials inside disguised as fashion editorials, and because of Kpop stars inside their issue might help their sales..??

and I think US Vogue should relax their ad/editorial ratio. They're doing a lot of shared contents now so they prob don't have to spend more money to produce more contents / editorials. 60-70 pages of content per issue is abysmal..

 

[NYLA22]

Cmiiw, but I think Vogue Korea is the only one that is still very thick by today's standards month after month. Probably because they're doing a lot of advertorials inside disguised as fashion editorials, and because of Kpop stars inside their issue might help their sales..??

and I think US Vogue should relax their ad/editorial ratio. They're doing a lot of shared contents now so they prob don't have to spend more money to produce more contents / editorials. 60-70 pages of content per issue is abysmal..

Well, apparently that is the goal of Chloe Malle. To have fewer issues, but the same number of overall pages per year, so that each issue is thicker with more pages per issue. I believe American Vogue is going from 10 to 8 issues a year.

 

[tigerrouge]

I wonder how that will affect the cycle of reprints for any Vogue edition that will continue to put out 10 or 12 issues a year.

Also, UK Conde Nast are starting to introduce their promos about subscriptions for Christmas, and there's no mention of how many issues you'll be getting in your yearly subscription for Vanity Fair, but presumably it'll be operating on the same reduced schedule as the US version.