I don't know. I honestly see no distinction between Ralph Lauren and Calvin Klein to be honest. Anyone can get a Ralph Lauren logo shirt in some down market department store just as much as a Calvin Klein one. In fact, I think Calvin is in a better position because his runway collection is, imo, much much stronger than Ralph's. Same with Donna. Okay to the average consumer, they are not going to know the distinctions between all the collections (i even get confused between all of Ralph's labels) but those 'in the know' will always know the difference.
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Marc Jacobs to produce third, cheaper line? IHT
- Thread starter liberty33r1b
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Les_Sucettes
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I do not think that being a good "high fashion" designer will make you automatically a good high street designer. I think to be a high street designer you need to have a deep understanding of your market and basically try to find the best balance possible between fabrics and design, and all that on the cheap.
We can see by this collaborations, when given the same resources and not so much space to to expand their ideas, their designs are usually much worse than the normal lines.
There are some dire cheap lines out there, it comes to mind to mind some God awful "Armani| stuff. Compare that with Zara clothes, and Zara wins hands down, and it's cheaper. Well at least in my opinion.
We can see by this collaborations, when given the same resources and not so much space to to expand their ideas, their designs are usually much worse than the normal lines.
There are some dire cheap lines out there, it comes to mind to mind some God awful "Armani| stuff. Compare that with Zara clothes, and Zara wins hands down, and it's cheaper. Well at least in my opinion.
KI_egoiste
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SnejanaIsMyMuse
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Ugh I can't stand anything Ralph Lauren has done.
it's funny because for him to stay in business and really expand and make the third line profitable he should do exactly the opposite...
My advise for marc would be to concentrate on the third line, which will sell loads and loads of nasty t-shirts; get rich and weathyER and not to bother us again with wicked heels and backwards shows...
about vuitton... stay if you want to, but i am sure we could live without you...
LauraCampbell
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according to one of my tutors, he's doing it to annoy LV because they pretty much told him "no it wont work", and when he brought out the first load of cheap tshirts and bags they stuck by that and out the doors they went. apparently they're still protesting it...
whereas the H&M ranges are *generally* done for 1.money and 2.publicity. another thing we learnt in said lesson was that McCartney was close to going under before the H&M deal came about
on another note. i got the wellies for £4. they also made a good birthday present for my friend when we went to the festivals, beats a pair of dunlops at £20 from B&Q
whereas the H&M ranges are *generally* done for 1.money and 2.publicity. another thing we learnt in said lesson was that McCartney was close to going under before the H&M deal came about
on another note. i got the wellies for £4. they also made a good birthday present for my friend when we went to the festivals
, beats a pair of dunlops at £20 from B&Qultramarine
chaos reigns
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Well ... I have this to say ... Im not a fan of MJ but if he says he wants to have a new diffussion line for the young @ cheaper prizes I believe him ... I remember I saw an interview of Armani saying that and its a load of bull ... I think that he does relate to street and young people opposite most designers ... I lusted for his "Oyster Boy" tees way back and now I'll admit theres some covetable stuff on his lines ...
They should keep the luxury brands exclusive and leave the fast fashion to Zara, Topshop, and H&M. However, it's understandable that some within the fashion industry would want a piece of that action. I believe this is short term thinking because the exclusivity of the brands will diminish. It will also confuse the new buyers in Asia, as some in the article suggested.
The idea of beating the fakes with your own line is interesting and it would make sense if exclusivity were not the goal. But it is the goal. If you are H&M and somebody is faking you (shockingly even H&M gets faked), you might consider reducing your prices. If luxury brands start competing with the fakes, they will have to reduce their quality and prices, and thus they will reduce their cache. The whole point for many buyers is spending a lot of money. If you want the style of the luxury brand but don't care so much about the status, go to Zara.
On the other hands, perhaps the point of a brand like Marc Jacobs is style rather than status. In this case, maybe it does makes sense. I guess it depends on the branding strategy. I still think for most developing world customers, the brands represent status first, and they buy for the "look" second. This might change. Anyway, it's a really interesting subject, in view of the expansion of these brands into the developing world.
Merry Christmas, by the way.
The idea of beating the fakes with your own line is interesting and it would make sense if exclusivity were not the goal. But it is the goal. If you are H&M and somebody is faking you (shockingly even H&M gets faked), you might consider reducing your prices. If luxury brands start competing with the fakes, they will have to reduce their quality and prices, and thus they will reduce their cache. The whole point for many buyers is spending a lot of money. If you want the style of the luxury brand but don't care so much about the status, go to Zara.
On the other hands, perhaps the point of a brand like Marc Jacobs is style rather than status. In this case, maybe it does makes sense. I guess it depends on the branding strategy. I still think for most developing world customers, the brands represent status first, and they buy for the "look" second. This might change. Anyway, it's a really interesting subject, in view of the expansion of these brands into the developing world.
Merry Christmas, by the way.
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Any stylist would know that fashion isn't about labels. Many photoshoots mix both RTW and inexensive pieces to complete a look, correct?
Insiders at LVMH could tell you that Marc Jacobs International LLC is projected to have the highest sales within the LVMH group of companies. Why is that?...the diffusion of Marc Jacobs into the mass market. I applaud him for capitalizing on his name...just as long as he doesn't make the mistake of over licensing his name out.
With the MJ third/diffusion line the company can create "the perfect closet" with the mixing of Marc Jacobs Collection, Marc for Marc Jacobs and Stinky Rat pieces.
The mixing in of Stinky Rat pieces with Marc by Marc Jacobs pieces on the sales floor will create for the perfect closet shopping experience.
Who says that one look has to be MJ Collection/Marc for MJ/or Stinky Rat from head to toe?
As to the menswear market...guys have a different shopping style than women. The majority of guys still look at price tags...Moreso, guys are more likely to spend less actual time shopping. Men go into a store knowing what they want and spend less time browsing. So to see MJ pieces at different price points is convenient.
Stinky Rat (the third line) is mostly basics made as workwear. Anyone who can think outside the box will know that these basics can be mixed with casual knits and jackets, menswear shoes, accessories, etc. Therefore, Stinky Rat can go completely undetected as being cheap...That's what style is all about mixing different items to complete a look...
"I still think for most developing world customers, the brands represent status first, and they buy for the "look" second. This might change. Anyway, it's a really interesting subject, in view of the expansion of these brands into the developing world."
The expansion of these brands into the developing world? Hahahah...Ask anyone about the emerging markets of China, India and Russia. Any well read luxury goods executive will tell you that the Asian market is predicted to outgrow the American market by 2015. There's some mega wealth in the Chinese market both in the mainland and in Hong Kong.
Besides...for fashion houses to set up stores in these countries is actually cheaper than buying actual advertising space...
There's some serious money in these emerging markets and those who have this parochial mindset of them being markets of developing countries probably won't see any of this money.
Insiders at LVMH could tell you that Marc Jacobs International LLC is projected to have the highest sales within the LVMH group of companies. Why is that?...the diffusion of Marc Jacobs into the mass market. I applaud him for capitalizing on his name...just as long as he doesn't make the mistake of over licensing his name out.
With the MJ third/diffusion line the company can create "the perfect closet" with the mixing of Marc Jacobs Collection, Marc for Marc Jacobs and Stinky Rat pieces.
The mixing in of Stinky Rat pieces with Marc by Marc Jacobs pieces on the sales floor will create for the perfect closet shopping experience.
Who says that one look has to be MJ Collection/Marc for MJ/or Stinky Rat from head to toe?
As to the menswear market...guys have a different shopping style than women. The majority of guys still look at price tags...Moreso, guys are more likely to spend less actual time shopping. Men go into a store knowing what they want and spend less time browsing. So to see MJ pieces at different price points is convenient.
Stinky Rat (the third line) is mostly basics made as workwear. Anyone who can think outside the box will know that these basics can be mixed with casual knits and jackets, menswear shoes, accessories, etc. Therefore, Stinky Rat can go completely undetected as being cheap...That's what style is all about mixing different items to complete a look...
"I still think for most developing world customers, the brands represent status first, and they buy for the "look" second. This might change. Anyway, it's a really interesting subject, in view of the expansion of these brands into the developing world."
The expansion of these brands into the developing world? Hahahah...Ask anyone about the emerging markets of China, India and Russia. Any well read luxury goods executive will tell you that the Asian market is predicted to outgrow the American market by 2015. There's some mega wealth in the Chinese market both in the mainland and in Hong Kong.
Besides...for fashion houses to set up stores in these countries is actually cheaper than buying actual advertising space...
There's some serious money in these emerging markets and those who have this parochial mindset of them being markets of developing countries probably won't see any of this money.
petitechou
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i hope marc does this! i feel like his expensive clothes are already very trendy, so for most people (including me) to spend a lot of money on stuff that will only last a few seasons is unpractical.
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Ugh this makes me upset... I can just see how the fashion industry is going. Eventually, all high-end designers will have to create a cheap line and all reputability and exclusivity will be lost. It's already happened with haute couture - no one buys it anymore. The art of couture is in short supply and I don't think making a fashion line just anyone can afford helps this in anyway.
