Maria Grazia Chiuri - Designer, Creative Director of Christian Dior

[carla56]

Not believing this until I see the official press release statement from Dior.
Maria turned Dior into one of the greatest luxury cash cows, no way they're gonna let her go so easily.
I don't think there is a problem with her willing to go back to Rome, she rarely is in Paris or in the ateliers whatsoever, we know that most of the actual work is done by her close assistant "right hand", the woman you see in every "making of" video.
She's not different than a Miuccia, she just provides inputs and inspirations and then let the design team come up with proposals that she validates.

They’re not gonna let her go, they are moving her from a brand where she created a lot of profits that can continue selling, to put her in a sleepy brand that could only profit from her boring but commercial products. And in the meantime they could reignite some fuel and curiosity in dior with one of their most talented and loved creatives… and I say that while not liking both Mariagrazia and JW

 

[Lola701]

They’re not gonna let her go, they are moving her from a brand where she created a lot of profits that can continue selling, to put her in a sleepy brand that could only profit from her boring but commercial products. And in the meantime they could reignite some fuel and curiosity in dior with one of their most talented and loved creatives… and I say that while not liking both Mariagrazia and JW

Nobody at LVMH is talking about Fabio Z?
He cannot be here like a banal free agent!

 

[Drusilla_]

Very important sources are now telling that she's the one going to Fendi, not Pierpaolo... LVMH don't want to lose her, but she wants to go back living in Rome so they are giving her Fendi woman... the other thing that is almos official is that JW is leaving Loewe, so he's probably taking her place at Dior...

I think she'd be good for Fendi, funnily enough.

 

[alwaysademo]

^For business ofc, not for old customers who just want beautiful things.

 

[Drusilla_]

^yeah but sometimes you get a VV out of prioritising the latter. Neither is a certified win for fashion design, it depends on what they put out.

 

[Lola701]

^yeah but sometimes you get a VV out of prioritising the latter. Neither is a certified win for fashion design, it depends on what they put out.

Safety and all this beige commercialism hasn’t worked out quite well for Fendi though. I hope Silvia’s collection will have a momentum and maybe influence them on a certain direction. Fendi is bold, undeniably and it’s not a word I associate with MGC.

 

[Drusilla_]

Safety and all this beige commercialism hasn’t worked out quite well for Fendi though.

quite literally beige, some of those colour palettes under KJ.....

but Fendi isn't a house from which I expect revolutionary RTW, my guess is what they'll want from MGC is her merchandising/accessory eye.

 

[Lola701]

quite literally beige, some of those colour palettes under KJ.....

but Fendi isn't a house from which I expect revolutionary RTW, my guess is what they'll want from MGC is her merchandising/accessory eye.

It all depends on the project they have for the house.
I’m personally speaking from my ex-customer POV. I don’t go to Fendi for basics. Much like I don’t go to Vuitton for basics either.

My thing with MGC is that, Silvia will remain as the the director of accessories. Her creations are still the cash cows of the brand and I’m sure the anniversary show will again be a display of that and will probably put the spotlights again on the peekaboo and Baguette.
So what’s the added value of MGC if it’s not fashion? Because nobody is going to Fendi to do Silvia’s job.