Cynicism is fading.
Maria Grazia Chiuri’s sincerity shines through in her luxurious, wearable clothes that don’t prompt the wearer to question their socioeconomic status while tucking their black card into a meticulously crafted Doritos clutch.
Fendi’s RTW feels disconnected from its iconic handbags, with many handbag customers sticking to the tiny selection of logo knits. Maria is set to close this divide. For La Fendi Donna, who effortlessly spends $7k 4 times a year on Fendi bags, shoes and accessories, a timeless perfectly crafted $3,5k daydress by Maria is a natural complement.
Some may underestimate Fendi’s brand power. In Palm Beach, the word is clear that its Fendi not Loewe. People I know have said that Loewe feels like Miami Beach - newer and less proven - while Fendi embodies Palm Beach with its decades-long legacy of exotic elegance. When Maria’s RTW collections hit the boutiques, customers will rush in and drop dollars - justified by Fendi’s heritage.
Im all the way in on Fendi Donna - but Fendi Uomo will be a dud unless we get someone else to do it.