Totally agree.
The niche fragrance world is saturated. Les Exclusifs, Hermessences, Dior Privé, Armani Privé have been there forever. Not to speak of Tauer, Dyptique, CdG, ELdO, F. Malle, Amouage and a myriad of independent brands...
I find surprising that Kering's main plans are to expand in the near future into perfumery/beauty.
It's like arriving at midnight to Christmas Eve dinner.
Yes. It’s almost too late for KERING.
There are so many brands and at some point, people will go back to their « valeurs sûres ».
And tbh, by the time they get the licences of Gucci and YSL back (if it ever happen), what will be the added value?
I think at Gucci, people would want to experience the fragrances made under Tom Ford.
At YSL…I don’t know.
I’m currently using Cinema by YSL and Chance by Chanel because I wanted to go back to those « lost » fragrances of mine.
I feel like every week, there’s a new brand, a new launch, the prices are getting higher, the norms are making some of those fragrances change drastically in terms of projection.
Their main client is obviously the middle east with these niche perfumeries... Not sure how they can compete with the equally successful, oriental niche perfume brands.
They have very strong fragrance there indeed but I think that the fragrance industry is in a need of a new and strong POV or new and strong trend.
OUD has had it moment and it’s maybe time to introduce something else.
I feel like this is what those « Privée » lines should offer. At first it was about a strong POV, something more « niche » in taste because that kind of perfumery started to gain momentum after years of clean and then of gourmands.
When I see Tom Ford or Dior discontinue fragrances from their private lines, I’m puzzled. Because indeed, as usual, the artistry and POV has been lost in the middle.
