Maximilian Davis - Designer, Creative Director of Ferragamo

[FashionPower]

Prices are too high and too close to other more recognizable / premium brands, simple as that.
Unless you really like Davis' designs, no way someone is gonna spend up to 3k for a bag when they can get an alternative from more renown brands from LVMH or Kering.
A Gancini male loafer is 730 Eur, a Gucci horsebit is 890 Eur. Both share similar design, craftmanship, raw material and heritage (both designs are brand staples), Ferragamo is roughly 18% cheaper than the Gucci one, however Gucci is the most famous brand from Kering while Ferragamo is a niche brand at least...
Situation is not gonna improve unless prices difference towards premium brands go up to 30% (even 50%).

 

[Vikingtop]

What would be a good price for his offerings at ferragamo?

 

[fashionmarketeditor]

His CEO Marco Gobbetti is leaving in March, just announced.

 

[ellearchivist]

First then CEO then Max.

 

[Lola701]

Oh they are both leaving. Maximillian was appointed in March 2022. It will make 3 years.

 

[proseccotabis]

Oh they are both leaving. Maximillian was appointed in March 2022. It will make 3 years.

thank GOD. about time

 

[Lola701]

thank GOD. about time

He is a talent.
I hope he will have another opportunity.
But Ferragamo is a lost cause.

 

[Phuel]

However one may think of Maximillian, Ferragamo is superior in craftsmanship and material quality than current-era Gucci. By leagues. Gucci’s staples have becom so inferior it’s insulting; their men’s traditional classic footwear is on the quality-level of a $200USD American brand— if I’m being generous. While Ferragamo’s classic men’s footwear is at least faithful to the standards of highend bespoke cobblers, in general. Unfortunate that the casual fashion tourist shopping at the outlet conclave will gravitate towards Gucci like mindless moths to a cheap, artificial flame. (Although even the fashion sheep are complaining of how cheap-looking that awful red bag looks LMFAO)

And unfortunate that his rather timid debut at Ferragamo teetered on uncertainty in design rather than a consistent confidence, only enhanced by identity-politics of his celeb supporters. He does possess talent, but he needs a smaller but fabled brand that would afford him time away from the pressures of the demands of corporate bluechips. No idea what brand that may be, as they're all plagued by corporate greed to maximize profits while minimizing quality.

 

[Olaffo]

Gobetti should be banned from any C-suite position for the rest of his life. Keeping fingers crossed for Maximilian at Jil!

 

[proseccotabis]

He is a talent.
I hope he will have another opportunity.
But Ferragamo is a lost cause.

you are right!
Perhaps it is the very fact that Ferragamo is dragging him down that does not allow observers like me to see his true talent

 

[PDFSD]

oh my he is maybe one finger above ancora boy with talent lets not get ahead of ourselves .....the designs have been phoebe meets TF meets NG Jil wanna be etc

his lack of direction is not Ferragamo nor ceo dragging him down ....creative ideas are his and vision or lack of it is his lets call a spade a spade

if the designs were compelling people would flock to pay for the over priced merch this has always been the case with Cd´s that created hype around there rebranding of a brand

he did not create a vision that bridge the old and new instead he went all hard core minimal sexy and no weight to his point of view because there are to many brands doing the same thing

people want to show they like him because he is sadly one of few poc cd around but so there is a lot of good will publicly towards him, but even the black usa fashion powers don't organically buy and flaunt his stuff because its just not cool enough as like a BV or Balenciaga would be etc in their hype days.

 

[FashionPower]

The way they could get Hedi and it wouldn't change anything with those prices, check my December post.
Scale down the business and reduce the prices and then we're talking.