MaxMara F/W 10.11 : Freja Beha Erichsen by Mario Sorrenti

[mackos]

You mean this is the actual campaign? I've seen the lookbooks that were more exciting

 

[FashionPower]

This looks too much lookbook for my tastes
The B&W kinda works for this campaign,but since there's Freja I'm gonna hate this

 

[chuliach]

absolutely not my taste

 

[BibiRose]

Freja looks good, but it's so plain and boring...

 

[GERGIN]

Well so far my assumption is that it's a lookbook only because the logo isn't on it, otherwise I think it's quite a boring campaign, I really do like the styling of this however.

 

[Carla-A]

Well so far my assumption is that it's a lookbook only because the logo isn't on it

Here is a snap that seems to prove you wrong

frejabeha.blogspot.com

 

[mikel]

^for all we know it's the cover of the lookbook. So it's hardly prove of anything.

 

[tarsha]

Fashiongonerogue credits it as a campaign, that's why I've started thread for it.

 

[ad041715]

I wish it was a lookbook.

 

[honeycombchild]

It's definitely the actual campaign.

The white coat black & white shot is the ad in August's Marie Claire. Complete with logo.

 

[honeycombchild]

My snap

 

[tarsha]

^ Was it published in the magazine? If so, speculations is it campaign or not will be stopped.

 

[honeycombchild]

Yes, that's why I posted the picture... it's printed like I've shown, in Marie Claire's August issue. It is definitely the campaign.

 

[ADLET]

maxmara.com

 

[cul8tr]

HQ


zinio.com

 

[skalty]

hq



from Vogue Italia July 2010
scans by me

 

[Escale Cherie II]

Unlike Escada, this would have been perfect in color. There's a huge lack of energy with it now.

 

[florider2000]

campaign part of the catalogue too.

I wish it was a lookbook.

It is also in their catalogue lookbook for F/W 2010/11.
They used the Sportmax campaign with GINTA by Sims, and this long series of photo of FREJA in B&W in a combined small catalogue. Plus the weekend MaxMara is in it too.
So, i guess 3 in one
Personnally, i find it way too photoshopped. Freja's lips/nose/skin look unusual and I hardly recognize her beautiful traits.

 

[VogueGirl8910]

Unlike Escada, this would have been perfect in color. There's a huge lack of energy with it now.

I agree.

 

[Maxxierie]

Freja looks good, as per usual but why isn't it in color??!