Missoni Madness broke out across the country as Target Corp.’s 400-piece discount collection of clothes and home furnishings from the Italian fashion house hit stores and went online Tuesday.
Women lined up well ahead of 8 a.m. store openings to be the first to grab scarves, dresses and bedding with the iconic and colorful Missoni chevrons.
By 9 a.m. many stores had sold out of everything.
A Dallas Target store only had a few throw pillows, ballet flats and baby clothes left two hours after the store opened, a manager said, adding. “It was a disaster in here this morning.”
Traffic to Target’s website was so brisk it crashed the site in the morning and was still down several hours later. Target apologized for the inconvenience and said it was trying to get the site back up, according to a statement.
Read the story behind Missoni and Target’s collaboration.
Melanie Cortese, a mother of two, was at Target in Union, N.J., at 9 a.m. and was surprised to see the parking lot so packed. She was there to buy her daughter a new Barbie DVD and could barely negotiate the aisles for all the carts full of “clothes with bright squiggly lines.”
A woman on line ahead of Ms. Cortese had at least $1,000 worth of the Missoni clothing and bedding in her cart and explained she had five daughters.
“I knew Missoni was coming but didn’t know it would be such a big deal,” Ms. Cortese said. “I have never seen such well-dressed, well-coifed, tan, yoga-looking moms at Target at 9 a.m.”
I'd have loved some of the glass pieces or ceramic plates but they'd have cost a fortune to get over to the UK with My US.
furious:
