New Prada Fragrance | the Fashion Spot

New Prada Fragrance

kimair

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the bottle


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ad campaign starring Daria

The collection includes eaux de parfum in two sizes, 1.7 oz. for $65 and 2.7 oz. for $85, as well as an eau de parfum deluxe refillable spray, 2.7 oz. for $95, and a refillable eau de parfum intense spray — a slightly different version with a higher concentration of fragrance oils, $125 for 1.7 oz. Two ancillaries will be released at launch: a 6.7-oz. body lotion for $40 and a perfumed bath and shower gel, 6.7 oz. for $35.

The standard packaging for the eaux de parfum is a powder pink box with a prune logo on a champagne-colored Prada label. The deluxe additions differ slightly. The refillable edition has a pink outer box with a champagne logo on a prune fabric label, along with a pink inner box with a printed label. The refillable intense version has a prune outer box with a prune logo on a champagne-hued label, with a prune inner box with a printed logo. The ancillary packaging is of pink and white with a prune printed logo.
 

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