scriptgirl
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Angeli
Angeli
scriptgirl
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Angeli
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^ Scrumptious!
Thanks Scriptgirl.
Thanks Scriptgirl.
scriptgirl
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You are welcome
gala
gala
crow_watcher
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^ Noemie's cut its not bad. Her face would make dreads look provocative.
scriptgirl
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next
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^
I cant speak...
I cant speak...scriptgirl
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A pregnant Noemie in the water
webshots
webshots
crow_watcher
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^I've seen some beautiful pregnant women but Nomie is like the Earth Mother.
scriptgirl
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NL images
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^It looks like her hair needs water and sunlight.
scriptgirl
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marks and spencer
MicheleIman
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She's in June Essence! She looks stunning!
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^Good! I'll purchase Essence this month.
Her white bag is eye catching (post 2172), and I love her hair.
Good one Scriptgirl!
Her white bag is eye catching (post 2172), and I love her hair.
Good one Scriptgirl!
scriptgirl
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Me too
scriptgirl
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Times of London
Critics harp, sales dip -but if Marks & Spencer's remit is to provide something for everyone, then it is doing its job, says Fashion Editor Lisa Armstrong
When Sir Stuart (then plain old Stuart) Rose joined Your M&S (then plain old Marks & Spencer) in 2004, he promised to honour its stated aims of having something for everyone -a mission that many thought hopelessly outmoded. He also gave a commitment to the business of five years.
TD
There must have been times when he wished he hadn't. His first two years though this tends to be overlooked now -were anything but smooth. Even his son's girlfriends complained that the lingerie was old-fashioned.
Then things started to go right. He hired Stephen Sharp to sex up the advertising and Kate Bostock to haul womenswear (and those pointy 1950s bras) into the 21st century. Sharp's appointment was key: some analysts believe that M&S's endlessly lauded rebirth was as much an act of rebranding as of product transformation. Sharp was behind the new typeface. He signed up Twiggy and Laura Bailey, then Erin O'Connor, then Noemie Lenoir, Lizzie Jagger, Myleene Klass and, finally, Lily Cole, until M&S had its very own pan-generational rainbow nation. He spent Pounds 25 million a year on advertising and it worked. Meanwhile, Bostock, with Next and Asda behind her, put on a succession of shows that eventually convinced the fashion press that M&S was back on track.
Of course, we celebrated. Lazarus had been raised; a national institution, complete with updated traditional values, rescued.
Then came those recent figures. In the six months to the end of January 2008, its womenswear business shrank by 14 per cent year on year: a bad omen in the volatile world of womens' clothing.
M&S has become not just a talisman of the confident British economy but a symbol of the kind of country that we'd like to be -one in which organic tenderloin of beef, rather than a Big Mac, is the national dish, and where environmental and ethical issues are more important than snaring a whole outfit for under a tenner. The clothes may no longer be made in Britain, but they are produced in factories where the working conditions are exemplary -a clever and realistic switch of emphasis.
If M&S is having a hard time, then what hope the rest of the high street? This is how Sir Stuart sold the downturn and, mostly, analysts agree. This is not a great time to be in fashion retail. Zara, the fashionistas' favourite, is struggling to make a profit in the UK. Gap, another fashion favourite, is seeing flat sales. Jigsaw, currently beloved by fashion editors, is also having it tough, while Kew, its cheaper stablemate, operates in the red. The shares of Next, the other high street giant, have fallen by 34 per cent, making it one of the FTSE 100's biggest casualties. February, analysts mordantly noted, "was a graveyard for the high street".
The M&S management inclines towards Sir Stuart's view, having just anointed him executive chairman, extended his tenure until 2011 and appointed Kate Bostock to the board (she is hotly tipped to become the company's first female chief executive at some point). Ian Dyson takes over day-to-day running of the finances, which frees Sir Stuart to "focus on the bigger picture". We can take this as a vote of confidence.
Is the management right? Last week I visited two branches of M&S, the Marble Arch flagship and, less than a mile away, the far less salubrious Edgware Road store. As usual, my reactions lurched from favourable to unfavourable every few feet.
Despite a facelift, the bland Marble Arch store is hardly a glamorous environment, even compared with Gap's utilitarian wooden floors and white walls. It will seem like a poor relation when Banana Republic (competing with M&S's Autograph collection) opens its 17,000 glossy square feet on Regent Street next week. Then there are the miles of uninspiring "value" knits in slightly the wrong shade, and the garish swimwear at the entrance. Lordy, you have to be devoted to the M&S cause to persevere -or to have seen something irresistible on a fashion page. Then you have to track it down, which is easier than it once was but still no task for the faint-hearted.
The trousers on the first floor are photographed on women wearing dreadfully sensible shoes -not a look to set the heart racing or the wallet ripping itself open. Suffice to say that M&S footwear won't be giving Manolo, Christian or even L.K. Bennett sleepless nights, though I did like the jewelled, Prada-esque patent pumps at Pounds 19.50.
My first sensation on walking into M&S was that I'd wandered into Littlewoods by mistake. There was no sign of all the brilliant items that Kate Bostock produces for press days. Then I started to spot them -the gems that just about make the expedition into greige interiors and oh-so-bland plastic-hanger-land worthwhile. The Autograph Weekend white cotton "safari" peacoat, a slick fit at Pounds 49.50; a lovely white pin-tucked cotton shirtdress hanging forlornly on the second floor, reduced from Pounds 25 to Pounds 9; a brilliant anthracite nylon parka (as seen on Lily Cole) at Pounds 59.50; the Limited Collection black kimono-sleeve top, Pounds 19.50; a very chic navy A-line jacket from Autograph, Pounds 49.50. Even the once to-be-avoided Per Una line offered a good cream trench with tortoiseshell buttons for Pounds 69.50. A Pounds 29.50 "With Silk" slouchy blouson T-shirt in drab olive or cream was not only stylish but very fairly described, with silk accounting for 56 per cent of its total yarn content.
The sailor pants that I tried on were a disaster -why place pockets precisely where they are guaranteed to make thighs look like a set of 4x4 tyres? But a black slouchy cotton pair were very good, and remarkable value at Pounds 19.50. In the name of duty I also tried on a T-shirt, the litmus test of all fashion houses. M&S's Limited one, "modal rich" (ie, stretchy) was a good shape and a fantastic price, but when I shrugged, its shoulders looked as though they might stay raised long after mine had returned to base. Still, for Pounds 9.50 I'd give it a go.
The underwear is hugely improved. I can't vouch for the lacy stuff, as I don't like scratchy, pointless tufts of nylon ruining the line of my clothes. But the Body Basics range of plain, moulded "cotton rich" (all these euphemisms become a bit trying) bras are excellent, except that, if I'm being fussy, I found some of the colours off-putting. A two-pack for Pounds 15 is terrific value, but the beige was more camel than flesh-coloured -and why package it with a white bra when most women know that white bras are about as discreet under a fine T-shirt or semi-sheer top as Katie Price at an Opus Dei convention? And why stitch a silly little metal coin-thing on an otherwise simple dusky pink bra from the Body Basics range? The first thing I'd do is snip it off.
The knickers, though, are utterly brilliant. A month or so earlier I'd visited the lingerie department with my two teenage daughters (who would far rather have been in the Kylie Minogue section at Selfridges). I'd expected terrible queues but we breezed in and were expertly served by an extremely knowledgeable fitter who found half a dozen bras that failed to register on the teenage scorn-ometer. I also managed to find them some cute flat-patent Mary Janes that were a cut above other cheap ranges and had a strap to stop the dreaded claw foot that so many teenage girls seem to be developing, thanks to their love of ballet shoes. For finding my girls a fashion shoe that we all liked, I love M&S. I also applaud its sorties into ethical clothing and make up, and its Look Behind the Label campaign.
Thing is, all the items I picked out for myself were classic rather than high fashion. And although they were all good, I didn't buy them because I own versions of them already. The Edgware Road store was grim, by the way -so untidy as to make 1994 Sarajevo look like Zurich. There was some nice underwear but in random sizes, and the only other noteworthy item was a good version of the YSL Downtown bag at an un-YSL-ish Pounds 29.50.
What I need to get me spending is something frivolous and wonderful -which I found the moment I crossed Oxford Street into Zara and stumbled on some high mock-croc gladiator sandals that will rev up all my classics. At Pounds 59 they were more than M&S would dare to charge but cheap compared with designers and, all things considered, brilliant. So although I'm hardly the most outre fashionista on the block, perhaps M&S's "fashion" offer isn't really for me, or the thousands of women like me. I will be looking in regularly at the underwear from now on, though, so perhaps Sir Stuart's initial promise of something for everyone has been fulfilled.
As for clothes, in providing for the millions of women who find Zara and its rivals too fashionable, too skimpy, too teeming with the under-30s, I'd say that M&S's key branches are doing a pretty good job. Despite the current downturn, it still has 13.6 per cent of the market. But maybe it does itself a disservice when it puts on such enticing fashion shows for the press, fostering the impression that it's a high-fashion brand when really it is supplying basics to Everywoman. It's one thing to be "expectation-rich", but raise expectations too high and you risk the wrath of the disappointed shopper -whose fury, as we have seen before, knows no bounds.
Critics harp, sales dip -but if Marks & Spencer's remit is to provide something for everyone, then it is doing its job, says Fashion Editor Lisa Armstrong
When Sir Stuart (then plain old Stuart) Rose joined Your M&S (then plain old Marks & Spencer) in 2004, he promised to honour its stated aims of having something for everyone -a mission that many thought hopelessly outmoded. He also gave a commitment to the business of five years.
TD
There must have been times when he wished he hadn't. His first two years though this tends to be overlooked now -were anything but smooth. Even his son's girlfriends complained that the lingerie was old-fashioned.
Then things started to go right. He hired Stephen Sharp to sex up the advertising and Kate Bostock to haul womenswear (and those pointy 1950s bras) into the 21st century. Sharp's appointment was key: some analysts believe that M&S's endlessly lauded rebirth was as much an act of rebranding as of product transformation. Sharp was behind the new typeface. He signed up Twiggy and Laura Bailey, then Erin O'Connor, then Noemie Lenoir, Lizzie Jagger, Myleene Klass and, finally, Lily Cole, until M&S had its very own pan-generational rainbow nation. He spent Pounds 25 million a year on advertising and it worked. Meanwhile, Bostock, with Next and Asda behind her, put on a succession of shows that eventually convinced the fashion press that M&S was back on track.
Of course, we celebrated. Lazarus had been raised; a national institution, complete with updated traditional values, rescued.
Then came those recent figures. In the six months to the end of January 2008, its womenswear business shrank by 14 per cent year on year: a bad omen in the volatile world of womens' clothing.
M&S has become not just a talisman of the confident British economy but a symbol of the kind of country that we'd like to be -one in which organic tenderloin of beef, rather than a Big Mac, is the national dish, and where environmental and ethical issues are more important than snaring a whole outfit for under a tenner. The clothes may no longer be made in Britain, but they are produced in factories where the working conditions are exemplary -a clever and realistic switch of emphasis.
If M&S is having a hard time, then what hope the rest of the high street? This is how Sir Stuart sold the downturn and, mostly, analysts agree. This is not a great time to be in fashion retail. Zara, the fashionistas' favourite, is struggling to make a profit in the UK. Gap, another fashion favourite, is seeing flat sales. Jigsaw, currently beloved by fashion editors, is also having it tough, while Kew, its cheaper stablemate, operates in the red. The shares of Next, the other high street giant, have fallen by 34 per cent, making it one of the FTSE 100's biggest casualties. February, analysts mordantly noted, "was a graveyard for the high street".
The M&S management inclines towards Sir Stuart's view, having just anointed him executive chairman, extended his tenure until 2011 and appointed Kate Bostock to the board (she is hotly tipped to become the company's first female chief executive at some point). Ian Dyson takes over day-to-day running of the finances, which frees Sir Stuart to "focus on the bigger picture". We can take this as a vote of confidence.
Is the management right? Last week I visited two branches of M&S, the Marble Arch flagship and, less than a mile away, the far less salubrious Edgware Road store. As usual, my reactions lurched from favourable to unfavourable every few feet.
Despite a facelift, the bland Marble Arch store is hardly a glamorous environment, even compared with Gap's utilitarian wooden floors and white walls. It will seem like a poor relation when Banana Republic (competing with M&S's Autograph collection) opens its 17,000 glossy square feet on Regent Street next week. Then there are the miles of uninspiring "value" knits in slightly the wrong shade, and the garish swimwear at the entrance. Lordy, you have to be devoted to the M&S cause to persevere -or to have seen something irresistible on a fashion page. Then you have to track it down, which is easier than it once was but still no task for the faint-hearted.
The trousers on the first floor are photographed on women wearing dreadfully sensible shoes -not a look to set the heart racing or the wallet ripping itself open. Suffice to say that M&S footwear won't be giving Manolo, Christian or even L.K. Bennett sleepless nights, though I did like the jewelled, Prada-esque patent pumps at Pounds 19.50.
My first sensation on walking into M&S was that I'd wandered into Littlewoods by mistake. There was no sign of all the brilliant items that Kate Bostock produces for press days. Then I started to spot them -the gems that just about make the expedition into greige interiors and oh-so-bland plastic-hanger-land worthwhile. The Autograph Weekend white cotton "safari" peacoat, a slick fit at Pounds 49.50; a lovely white pin-tucked cotton shirtdress hanging forlornly on the second floor, reduced from Pounds 25 to Pounds 9; a brilliant anthracite nylon parka (as seen on Lily Cole) at Pounds 59.50; the Limited Collection black kimono-sleeve top, Pounds 19.50; a very chic navy A-line jacket from Autograph, Pounds 49.50. Even the once to-be-avoided Per Una line offered a good cream trench with tortoiseshell buttons for Pounds 69.50. A Pounds 29.50 "With Silk" slouchy blouson T-shirt in drab olive or cream was not only stylish but very fairly described, with silk accounting for 56 per cent of its total yarn content.
The sailor pants that I tried on were a disaster -why place pockets precisely where they are guaranteed to make thighs look like a set of 4x4 tyres? But a black slouchy cotton pair were very good, and remarkable value at Pounds 19.50. In the name of duty I also tried on a T-shirt, the litmus test of all fashion houses. M&S's Limited one, "modal rich" (ie, stretchy) was a good shape and a fantastic price, but when I shrugged, its shoulders looked as though they might stay raised long after mine had returned to base. Still, for Pounds 9.50 I'd give it a go.
The underwear is hugely improved. I can't vouch for the lacy stuff, as I don't like scratchy, pointless tufts of nylon ruining the line of my clothes. But the Body Basics range of plain, moulded "cotton rich" (all these euphemisms become a bit trying) bras are excellent, except that, if I'm being fussy, I found some of the colours off-putting. A two-pack for Pounds 15 is terrific value, but the beige was more camel than flesh-coloured -and why package it with a white bra when most women know that white bras are about as discreet under a fine T-shirt or semi-sheer top as Katie Price at an Opus Dei convention? And why stitch a silly little metal coin-thing on an otherwise simple dusky pink bra from the Body Basics range? The first thing I'd do is snip it off.
The knickers, though, are utterly brilliant. A month or so earlier I'd visited the lingerie department with my two teenage daughters (who would far rather have been in the Kylie Minogue section at Selfridges). I'd expected terrible queues but we breezed in and were expertly served by an extremely knowledgeable fitter who found half a dozen bras that failed to register on the teenage scorn-ometer. I also managed to find them some cute flat-patent Mary Janes that were a cut above other cheap ranges and had a strap to stop the dreaded claw foot that so many teenage girls seem to be developing, thanks to their love of ballet shoes. For finding my girls a fashion shoe that we all liked, I love M&S. I also applaud its sorties into ethical clothing and make up, and its Look Behind the Label campaign.
Thing is, all the items I picked out for myself were classic rather than high fashion. And although they were all good, I didn't buy them because I own versions of them already. The Edgware Road store was grim, by the way -so untidy as to make 1994 Sarajevo look like Zurich. There was some nice underwear but in random sizes, and the only other noteworthy item was a good version of the YSL Downtown bag at an un-YSL-ish Pounds 29.50.
What I need to get me spending is something frivolous and wonderful -which I found the moment I crossed Oxford Street into Zara and stumbled on some high mock-croc gladiator sandals that will rev up all my classics. At Pounds 59 they were more than M&S would dare to charge but cheap compared with designers and, all things considered, brilliant. So although I'm hardly the most outre fashionista on the block, perhaps M&S's "fashion" offer isn't really for me, or the thousands of women like me. I will be looking in regularly at the underwear from now on, though, so perhaps Sir Stuart's initial promise of something for everyone has been fulfilled.
As for clothes, in providing for the millions of women who find Zara and its rivals too fashionable, too skimpy, too teeming with the under-30s, I'd say that M&S's key branches are doing a pretty good job. Despite the current downturn, it still has 13.6 per cent of the market. But maybe it does itself a disservice when it puts on such enticing fashion shows for the press, fostering the impression that it's a high-fashion brand when really it is supplying basics to Everywoman. It's one thing to be "expectation-rich", but raise expectations too high and you risk the wrath of the disappointed shopper -whose fury, as we have seen before, knows no bounds.
scriptgirl
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Daily Mirror
SEXY Noemie Lenoir has made unflattering underwear a thing of the past with the help of Marks And Spencer.
The stunning French model was spoilt for choice as she showed off the latest lingerie range from the store's Limited Collection.
TD
Featuring bright funky colours and bold patterns with girly prettiness, the fun high-fashion range won't hurt your pocket.
Women can choose from a matching set or swap around the tops and bottoms to create fun looks for under your clothes.
The striped vest set is only EUR9 while bras start at EUR12 with matching shorts at EUR4.50.
The new Limited Collection lingerie is available in M&S stores nationwide now.
NS
SEXY Noemie Lenoir has made unflattering underwear a thing of the past with the help of Marks And Spencer.
The stunning French model was spoilt for choice as she showed off the latest lingerie range from the store's Limited Collection.
TD
Featuring bright funky colours and bold patterns with girly prettiness, the fun high-fashion range won't hurt your pocket.
Women can choose from a matching set or swap around the tops and bottoms to create fun looks for under your clothes.
The striped vest set is only EUR9 while bras start at EUR12 with matching shorts at EUR4.50.
The new Limited Collection lingerie is available in M&S stores nationwide now.
NS
scriptgirl
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- 12,226
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- 5
The Sun
WITH supermodel Agyness Deyn sporting her signature short cut, the time has never been so right for celebs to go for the chop.
The season's hottest new crop has been the style benchmark of many famous names - from Katie Holmes to American Beauty's Mena Suvari.
TD
When a cut captures the public's imagination, whether it's the Rachel, the "Pob" or last season's fringe trend, women are tempted to take the plunge. But they don't always get it right - even the stars.
A good hairdresser should consider:
* FACE SHAPE: Petite, delicate features work best for crops. Round and square face shapes work better with softer, mid-length looks.
* AGE - What works on a 20-year-old may not be so forgiving on someone aged 45. Think long and hard between the extremes of potentially ageing, long hair and the "mutton dressed as lamb" crop.
* MAINTENANCE REGIME: Short hair can be higher maintenance than long and needs styling and polishing to look its best, not to mention regular cutting to keep style definition.
WHO'S GOT IT RIGHT
SINGER Rihanna has just had her hair restyled into a geometric, textured crop which perfectly suits her heart-shaped face and defined features.
It's short and cropped, but the tapered fringe and layers at the front provide softness and femininity giving her a sassy, sexy new look.
It's so nice to see a pop star who is willing to move away from the traditional, celeb "long straight extensions" look.
Natalie Imbruglia works short hair brilliantly, changing and adapting her cut seasonally to echo catwalk trends.
Her stunning cheekbones and doe eyes, coupled with her delicate features, make her trademark crop a perfect example of ultimate short style.
Condition is key and her brunette tresses are always glowing with vitality and styled to perfection.
WHO'S GOT IT WRONG
INSTEAD of making her look younger and sexier, Nancy Dell'Olio's new short style highlights her age, making her look mumsy.
Her trademark mane was always a little inappropriate for her advancing years, but somehow it suited her personality and looked fiery, defiant and high maintenance - rather than this middle-of-the-road option.
This cut is too long to be sassy and too short and middle-aged to be glamorous. She should go for a glamorous shoulder-length look with soft face framing layers.
Famous M&S and Next lingerie model Noemie Lenoir proves that even with a beautiful face, the wrong haircut can have a devastating effect. Her caramel coloured corkscrew locks were part of her look, so the nation was shocked when she recently appeared with an unflattering new cut, making her naturally curly hair resemble a newly shorn sheep.
(C) The Sun, 2008
WITH supermodel Agyness Deyn sporting her signature short cut, the time has never been so right for celebs to go for the chop.
The season's hottest new crop has been the style benchmark of many famous names - from Katie Holmes to American Beauty's Mena Suvari.
TD
When a cut captures the public's imagination, whether it's the Rachel, the "Pob" or last season's fringe trend, women are tempted to take the plunge. But they don't always get it right - even the stars.
A good hairdresser should consider:
* FACE SHAPE: Petite, delicate features work best for crops. Round and square face shapes work better with softer, mid-length looks.
* AGE - What works on a 20-year-old may not be so forgiving on someone aged 45. Think long and hard between the extremes of potentially ageing, long hair and the "mutton dressed as lamb" crop.
* MAINTENANCE REGIME: Short hair can be higher maintenance than long and needs styling and polishing to look its best, not to mention regular cutting to keep style definition.
WHO'S GOT IT RIGHT
SINGER Rihanna has just had her hair restyled into a geometric, textured crop which perfectly suits her heart-shaped face and defined features.
It's short and cropped, but the tapered fringe and layers at the front provide softness and femininity giving her a sassy, sexy new look.
It's so nice to see a pop star who is willing to move away from the traditional, celeb "long straight extensions" look.
Natalie Imbruglia works short hair brilliantly, changing and adapting her cut seasonally to echo catwalk trends.
Her stunning cheekbones and doe eyes, coupled with her delicate features, make her trademark crop a perfect example of ultimate short style.
Condition is key and her brunette tresses are always glowing with vitality and styled to perfection.
WHO'S GOT IT WRONG
INSTEAD of making her look younger and sexier, Nancy Dell'Olio's new short style highlights her age, making her look mumsy.
Her trademark mane was always a little inappropriate for her advancing years, but somehow it suited her personality and looked fiery, defiant and high maintenance - rather than this middle-of-the-road option.
This cut is too long to be sassy and too short and middle-aged to be glamorous. She should go for a glamorous shoulder-length look with soft face framing layers.
Famous M&S and Next lingerie model Noemie Lenoir proves that even with a beautiful face, the wrong haircut can have a devastating effect. Her caramel coloured corkscrew locks were part of her look, so the nation was shocked when she recently appeared with an unflattering new cut, making her naturally curly hair resemble a newly shorn sheep.
(C) The Sun, 2008
scriptgirl
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The Work
MARKS & SPENCER - SPRING COLLECTION CREDITS Project: Spring collection Client: Sarah Hawkins, head of marketing, womenswear and children, Marks & Spencer Brief: Announce to the nation's women that the Marks & Spencer spring collection is in-store Creative agency: Rainey Kelly Campbell Roalfe/Y&R Writer: Graeme Cook Art director: Stuart Elkins Planner: Lucy Howard Media agency: Walker Media Media planner: Katherine Baker Production company: Knucklehead Director: Joe Roman Editor: Tim Thornton-Allan, Marshall Street Editors Exposure: TV
THE LOWDOWN
In line with the nautical styles currently in fashion, Rainey Kelly Cambell Roalfe/Y&R has set its latest campaign for Marks & Spencer's spring womenswear collection on the beach.
It sees the familiar faces of Twiggy, Erin O'Connor, Elizabeth Jagger, Myleene Klass and Noemie Lenoir frolicking on the sand and around beach huts in various states of undress.
The ad, set to the Erika Eigen song I Want to Marry a Lighthouse Keeper, ends with the girls on top of a lighthouse looking out to sea.
MARKS & SPENCER - SPRING COLLECTION CREDITS Project: Spring collection Client: Sarah Hawkins, head of marketing, womenswear and children, Marks & Spencer Brief: Announce to the nation's women that the Marks & Spencer spring collection is in-store Creative agency: Rainey Kelly Campbell Roalfe/Y&R Writer: Graeme Cook Art director: Stuart Elkins Planner: Lucy Howard Media agency: Walker Media Media planner: Katherine Baker Production company: Knucklehead Director: Joe Roman Editor: Tim Thornton-Allan, Marshall Street Editors Exposure: TV
THE LOWDOWN
In line with the nautical styles currently in fashion, Rainey Kelly Cambell Roalfe/Y&R has set its latest campaign for Marks & Spencer's spring womenswear collection on the beach.
It sees the familiar faces of Twiggy, Erin O'Connor, Elizabeth Jagger, Myleene Klass and Noemie Lenoir frolicking on the sand and around beach huts in various states of undress.
The ad, set to the Erika Eigen song I Want to Marry a Lighthouse Keeper, ends with the girls on top of a lighthouse looking out to sea.
scriptgirl
Active Member
- Joined
- May 1, 2006
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- 12,226
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- 5
Brand Health
Marketing, a Haymarket publication www.haymarketgroup.com, for more information visit www.brandrepublic.com or email [email protected] LP
Competition from supermarket premium brands is taking its toll on the retailer's food division. Antoinette Odoi reports.
'This is not just food. This is M&S food' coos the female voiceover while slow-motion close-up shots of melted chocolate/crumbly goat's cheese/gooey caramel fill our screens.
TD
For a time, the sublimely executed ads - colloquially known as 'food p*rn' - won a space in the nation's hearts and even spawned a few spin-offs and parodies, cementing their place in popular culture and helping to boost the once-ailing fortunes of Marks & Spencer.
But the tide seems to have turned against the high-street retailer, and the viewing public may finally have reached saturation point.
Failing to capitalise on its strengths during the traditionally lucrative Christmas period and grab a slice of the profits pie meant food sales dropped 1.5% during the last three months of 2007. Coming on the back of lower-than-expected growth of 0.5% in the six months preceding this, things have begun to look decidedly glum for one of the UK's best-loved stores.
While chief executive Sir Stuart Rose attempted to put on a brave face, and the company said it had maintained its share of food sales at the end of last year, critics have suggested things may be turning sour in M&S' food division.
Of course, food is not the only area in which M&S dabbles, and its high-profile campaign featuring the likes of ageing model Twiggy, Erin O'Connor and footballer's squeeze Noemie Lenoir have helped to reinvigorate a company that was once prime takeover fodder
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Competition from supermarket premium brands is taking its toll on the retailer's food division. Antoinette Odoi reports.
'This is not just food. This is M&S food' coos the female voiceover while slow-motion close-up shots of melted chocolate/crumbly goat's cheese/gooey caramel fill our screens.
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For a time, the sublimely executed ads - colloquially known as 'food p*rn' - won a space in the nation's hearts and even spawned a few spin-offs and parodies, cementing their place in popular culture and helping to boost the once-ailing fortunes of Marks & Spencer.
But the tide seems to have turned against the high-street retailer, and the viewing public may finally have reached saturation point.
Failing to capitalise on its strengths during the traditionally lucrative Christmas period and grab a slice of the profits pie meant food sales dropped 1.5% during the last three months of 2007. Coming on the back of lower-than-expected growth of 0.5% in the six months preceding this, things have begun to look decidedly glum for one of the UK's best-loved stores.
While chief executive Sir Stuart Rose attempted to put on a brave face, and the company said it had maintained its share of food sales at the end of last year, critics have suggested things may be turning sour in M&S' food division.
Of course, food is not the only area in which M&S dabbles, and its high-profile campaign featuring the likes of ageing model Twiggy, Erin O'Connor and footballer's squeeze Noemie Lenoir have helped to reinvigorate a company that was once prime takeover fodder
