Peter Do - Designer, Creative Director of Helmut Lang

[Phuel]

^^^ Only available at his pop up at Sommwhere. Whoever’s advised him to do these pop up shops to grasps relevancy isn’t doing any favours for his brand; It may work for a fashion legend as the Comme, but Peter’s label is no Comme. And he’s no shiny and new young brand from the streets, so the optics of returning to the streets for indie creds after corporate shortcomings just doesn’t resonate as well as he may think. Why is he speaking in Vietnamese while selling to New Yorkers? Is this targeted towards his Vietnamese customers?? But they need to come get it in the US since none of these are even available online???

(…More overwrought dangling strings/ribbons/straps…)

 

[Norden]

His clothing is flat and completely overdesigned. I also dont get the facemask while talking on a video, we can barely hear him mumbling.
As for lang, it pains my heart to see this house in this shape, or lack of shape. They should either close it down or do an archive house, where they just re edition collections and perfums. They could even reuse campaigns, heck the whole store design could be re editioned. We live in nostalgic times why not re edition everything. Down to his amazing soundtracks. We don’t need no sexless designer who doesn’t understand the culture behind Helmut lang.

 

[Phuel]

^^^ Helmut Lang archival re-edition line isn't going o profit as well as some may be convinced of its goldmine potential, frankly. Gaultier attempted this to an extent a few years ago for a few Seasons before retiring: offering his popular hits: Double-breasted pinstripe suitings; corsetry; tattoo-printed bodysuits and sheaths etc, and that seemed to have fizzled out quickly. And with Helmut having shredded his archive, the reality of authentically detailed and constructed archival re-editions is not a reality, instead giving off unpleasant knockoff whiffs, destined to disappoint.

The only ones that can save the lHelmut Lang label is Phoebe or Hedi (…and I’m not the slightest convinced that Phoebe can take on the menswear, since her only showing in that department is her ripping off Armani’s 90s suiting wholesale…). And they don’t seem to be desperate nor challenged at this point in their career to take on a brand that’s been bleeding out since Helmut left.

 

[jeanclaude]

"PLEASE, BUY SOMETHING, ANYTHING...I WILL KNEEL FOR YOU, I WILL DO EVERYTHING FOR YOU!!".

Peter Dosperated