Peter Do - Designer, Creative Director of Helmut Lang

I'm going to be a bit tough on this one but I find that attitude utterly naive and irresponsible. Why take the job in the first place if you're unable to understand the expectations and implications of the position? Helmut Lang is not an art gallery, the brand belongs to the same group that owns Uniqlo. Let's be real for a second. He was given the chance to take on an incredible house and he failed at turning it into an interesting chapter.
I truly don't think he's ready for that big job. From what I heard, HL originally asked Christopher and Sarah but they said no. And Fast Retailing pressured HL to hire someone who's Asian.
 
I truly don't think he's ready for that big job. From what I heard, HL originally asked Christopher and Sarah but they said no. And Fast Retailing pressured HL to hire someone who's Asian.
Who's Christopher? Do you mean Christophe and Sarah-Linh from Lemaire? Makes sense since he turned down Celine post-Phoebe too, I think he/they seem focused on their own thing (if you meant Christophe Lemaire).
 
Peter definitely took on way too much, too fast. And instead of making a bold, clear statement at Helmut Lang, it seemed like he was trying to honor too many things—his personal story, Lang’s legacy, and the commercial pressures—all at once. On top of that he was doing these collabs with Banana Republic, which diluted the desire for his personal brand. Instead of being the high-fashion insider’s favorite, he started to seem more like a designer trying to scale too quickly, before his core was truly solidified.
 
Who's Christopher? Do you mean Christophe and Sarah-Linh from Lemaire? Makes sense since he turned down Celine post-Phoebe too, I think he/they seem focused on their own thing (if you meant Christophe Lemaire).
Yup the Lemaire duo. And also it was a blessing in disguise because she's not the easiest person to work with.
 
The Banana Republic collab seemed so odd to me. Banana Republic never really has been about being lux and/or a fashion forward brand. Maybe I'm wrong but I feel like their core customer is someone looking for nice, unfussy, work clothes and that comes through in their offerings as well as their imagery, whereas Gap, H&M, and Zara, despite their lower price points, always had some overlap with high profile designers either through collaboration or just the quality and style of their images.

Moreover, I feel like his brand was so relatively new, he didn't really have any solid house codes (hate this term btw). While he may have been a part of Phoebe's Celine tenure, his own output was far too similar to what she had already offered, even down to imagery, both of which had become part of the visual vernacular for retailers. So, his collab felt extra weird because what could he offer what wasn't already available at other places...and maybe for a lot less.

Peter is talented and certainly has something to say...but I feel like he didn't really even given his brand a chance to succeed. I do hope he can bounce back and do something substantial again when he's ready.
 
I truly don't think he's ready for that big job. From what I heard, HL originally asked Christopher and Sarah but they said no. And Fast Retailing pressured HL to hire someone who's Asian.
So they are going for another Asian designer again? Mr Lim?
 
OMFG just let the Helmut Lang label RIP

Never cared for— although still appreciate Phoebe’s Celine, but absolutely don’t care for all her spawns, Peter being the weakest of the bunch since his was always Yohji/Ann D/Rick Owens lite mix-and-match in his sensibility. That’s not a slight towards him, because he’s a solid dressmaker and tailor— and again, that’s genuinely stronger praise than meant as a backhanded compliment, since even hyped and successful names like Jacquemus, Virgil Abloah and the majority of new American names are such hilariously poor dressmakers and tailors. His forced and annoying signatures of dangling straps/strings/ribbons; huge shoulders and nipped waists with safari pockets; and Rick Owen lite platforms are fashion victim tropes that doesn’t resonate at all for a take on Helmut Lang. He is just another lesser at another forgettable bid at mediocrity that’s become the unfortunate tradition and ultimate fate of the Helmut Lang label. OG Helmut will always be my one and only true fashion love, but at its current tarnished, diminished and cursed state, it just needs to be put out of its misery until a true veteran talent can wash away the stench of forgettable mediocrity that’s infested the brand since Helmut left. (Glad Lemaire turned down the offer, because his womenswear is very solid while his menswear is awful. And Helmut’s menswear was always as good, if not superior to his women’s.)

I’ve mentioned this before, but the only talent doing Helmut justice at the moment has always been Phoebe since her Celine. And her Celine is just a clever take and extension of the blueprint that Helmut created. And just like Lemaire, Phoebe— with all her veteran’s experience and vast network in the industry, is best to invest and grow her own namesake label.
 

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