Phoebe Philo - Designer

I'm just curious, how will this relaunch actually look like? If it's just going to be products on a page like a regular e-commerce site, I don't know if there is much to be excited about?

It would only be genuinely interesting if they somehow managed to stage a show during the fashion week...
 
It just feels tortured now. No doubt she has given a lot to fashion, but what great hasn't. Either do it or don't, that simple

Perhaps it is everyone else making this torturous. It's not like she is on IG everyday dropping hints and posting teasers. Aside from the one announcement made and the signup for the newsletter, there has been very little "press" on her end.

Granted, yes, a timeframe was announced, but quite frankly...sh*t happens. It is everyone else salivating for her return that is making this out to be a crazy big deal (which it is, given how much of an effect she has had on the industry). I just find it interesting that she is so low-key, yet this launch (which hasn't happened yet) is THE talk of the town.
 
Their strategy has been such a joke. Why did they use any dates in their announcements in the first place if they're always late? Now instead of the launch in September, we'll have it one month later and all we've got so far is a spam e-mail with a gif.
 
Ooh, this just popped up in my inbox. It seems like the wait is soon to be over — 30 October 2023 Oh, go on, let’s all crash the internet! IMG_5544.jpg
 
Hand to my heart: i was really excited to open this email.

The sunglasses and the rivets slip look quite cool in the preview.

But these enigmatic messages without much depth start to get a bit pretentious, no?

and still one month to go... She's playing with my patience.
 
PHOEBE PHILO - Pre-launch imagesView attachment 1237461 View attachment 1237462 View attachment 1237463 View attachment 1237464 View attachment 1237465 View attachment 1237466 View attachment 1237467 View attachment 1237468 View attachment 1237469 View attachment 1237470 View attachment 1237471 View attachment 1237472 View attachment 1237473 View attachment 1237474 View attachment 1237475 View attachment 1237476 View attachment 1237477 View attachment 1237478 View attachment 1237479 View attachment 1237480 View attachment 1237481 View attachment 1237482 View attachment 1237483 View attachment 1237484 View attachment 1237485 View attachment 1237486 View attachment 1237487 View attachment 1237488 View attachment 1237489 View attachment 1237490 View attachment 1237491 View attachment 1237492 View attachment 1237493 View attachment 1237494 View attachment 1237495 View attachment 1237461 View attachment 1237462 View attachment 1237463 View attachment 1237464 View attachment 1237465 View attachment 1237466 View attachment 1237467 View attachment 1237468 View attachment 1237469 View attachment 1237470 View attachment 1237471 View attachment 1237472 View attachment 1237473 View attachment 1237474 View attachment 1237475 View attachment 1237476 View attachment 1237477 View attachment 1237478 View attachment 1237479 View attachment 1237480 View attachment 1237481 View attachment 1237482 View attachment 1237483 View attachment 1237484 View attachment 1237485 View attachment 1237486 View attachment 1237487 View attachment 1237488 View attachment 1237489 View attachment 1237490 View attachment 1237491 View attachment 1237492 View attachment 1237493 View attachment 1237494 View attachment 1237495
Getting all those images must've been torture...
 

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