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Phoebe Philo: The British fashion designer who’s leading the pack
Philo single-handedly turned around the fortunes of a Paris fashion house. Then she quit it all to start a family. Now, heading up another grand French brand, she's back in the game – and determined to play it her way.
Interview by Susannah Frankel
What I love is this idea of a wardrobe," says Phoebe Philo, "the idea that we're establishing certain signatures and updating them, that a change in colour or fabric is enough. I do think that the world doesn't need many more frivolous bits and bobs that end up left in cupboards or landfills."
She is talking about Celine, the French fashion label she took over in 2008 in a blaze of publicity, and transformed into a global phenomenon almost overnight. Until Philo's arrival, Celine had been floundering. Under Michael Kors, who stepped down in 2004, it was beloved by the monied New York professional. However, despite the brand's longevity – it was founded in 1945 by Celine Vipiana – it lacked a heritage to rival the more well-known French fashion houses. There was no trademark tuxedo or *****-bow blouse to think of, for example, nor anything remotely as famous as Dior's New Look line skirt or Chanel's bouclé wool suit.
"Some of the brands I respect most in the world have that core," Philo continues, "so I'm proud that people are now coming back and asking for the same thing."
With that in mind, and just a little over two years after Philo's arrival, the Celine look is already instantly identifiable. There's the collarless white shirt with ultra-long cuffs, designed to be worn with tails trailing behind; the fluid, wide-legged trousers; the sleeveless dress that stands away from the body as opposed to clinging to its curves; the crêpe jumpsuit. Celine has several highly covetable bags, such as the soft leather "cabas" and the equally protean, small but perfectly formed "classic" with its brushed gold clasp, to name but two. "There are elements that have become classics to us. They sell really well. The response has been good. Trousers, tailoring, shirts, skirts. 'Category pieces'. I hate these kinds of words but they've sort of become[she pulls a face] staples..."
However one chooses to put it, it is safe to say Celine is today the ultimate stealth wealth tag for the intelligent, modern woman to see and be seen in. And if that level of attention is fashion's Holy Grail, more impressive still is the fact that Philo relies not on anything obviously publicity seeking or high impact. Instead, the appeal of her work lies in its apparent simplicity and unassuming, no-frills approach. This is an aesthetic aimed squarely at a discerning and confident customer who would rather not parade any obvious fashion credentials and for whom both modesty and discretion are of prime importance. And, for that, it is a breath of fresh air.
The Celine autumn/winter pre-collection, which goes on sale this month, is very much a variation on a similar theme."It does feel quite British," Philo says. "I wanted to move into something that felt a bit closer to home. It's pretty masculine. That's how I dress and I think it's quite liberating for women not to have to be so preoccupied with different silhouettes, with different things."
More importantly, perhaps, and although it may seem like the most obvious thing in the world, Philo says of the work in question: "I like it." There are those who might argue that she would say that, but the fact remains that what Phoebe Philo likes, sells – and it always has done. And she therefore finds herself in the happy position of having been given a fair amount of what she likes contractually by the LVMH-owned Celine in return. The powers that be behind this, the world's largest luxury goods conglomerate, courted her for some time and have been unusually flexible where any working arrangements are concerned. This is testimony both to the fact that they know a good thing when they see one and that it is possible for a woman to get to where she wishes to be, should she be talented and industrious enough and have the determination to ask for it.
Philo's position is pretty much unique among fashion designers. Celine is based in Paris. Not wishing to re-locate and being crystal clear about that from the moment negotiations began, she lives and works in London. She has suitably grand, though certainly not ostentatious, offices in a Georgian townhouse in Cavendish Square and the technicians who produce her designs travel from France on a weekly basis to show her any prototypes or work in progress.
Philo insists on a reasonable working day. "I think that's a discipline I've taught myself," she says. "We're just organised. Everybody in this building knows when I arrive and when I leave and the important things are done within those hours. That's just the way it is. And it works.
"I have a fantastic team and it's much easier having children, because that creates a natural limit. If I have a good time with them before they go to sleep, it's worth everything to me."
Being a self-proclaimed control freak and "extremely passionate about what I do", she does make exceptions, clearly, especially during show time. It also soon becomes apparent that there's the requisite hefty dose of caffeine involved. "They even have espresso machines in hotel rooms now," she says happily. Nobody's perfect, not even Phoebe Philo. For the most part though, she makes sure she's home to put her children to bed each night – she has two by her long-time partner and husband, the art gallery owner Max Wigram.
When, in 2006, Philo left Chloé – according to the press statement at the time, "for personal reasons, including spending more time with my new baby in the coming months" – the label was at the height of its success. She arrived there in 1997 as Stella McCartney's first assistant and when sales were on the floor. She was made creative director in 2001 when the latter went into partnership with the Gucci Group to launch her own label.
It was widely understood that the secret of Chloé's turnaround had been Philo's ability to identify what the label's young customers might like to wear even before they'd realised it for themselves. When she took to the helm, that fact was driven home. Boyish tailoring and sweetly flirtatious voluminous tunics, the money-spinning Paddington bag with its ultra-cute and chunky padlock, equally clunky wooden-heeled shoes, butterfly pendants and more, sold like the proverbial hotcakes. Philo resigned in a genuine and openly expressed bid for a well-earned break and without knowing what the future would hold and in no way consciously playing hard to get. None the less, she found herself in the fortuitous position of becoming hotter property still – speculation mounted over what Phoebe might do next.
Visitors to Celine's London premises are greeted by a seascape courtesy of the aptly-named French photographer Marine Hugonnier and a twinkling Tim Noble and Sue Webster light installation that reads, "forever". Philo's office, on the second floor, is dominated by huge windows and and a ceiling so high it's safe to assume this is probably where any entertaining might have been done in days gone by.
The designer is wearing a masculine white shirt and cropped black trousers, men's shoes which appear to be several sizes too big for her and a shrunken, black leather biker jacket, with articulated quilting at the elbows that she says she bought in Japan. "I wear it all the time," she laughs. "It's taken on my body shape." Her sandy blonde hair is pulled back from her classically beautiful face, her pale, blue eyes are huge, her cheekbones chiselled and her skin is as nature intended – entirely make-up free. She says she looks "a bit butch, I suppose". If that refers to the fact that she's never knowingly been spotted in a floral dress, then that's true.
Philo, it has been said before on numerous occasions, is the best possible advocate of her own designs. Alsooft-repeated: she is clearly in possession of the best possible taste. In the past, she has been described as aloof and even cold, but that is unfair. Philo is wary, clearly, but disarmingly straight-talking and not one to suffer fools gladly. Given that interviews with the designer are extremely rare, it's safe to assume she's ill at ease in the presence of journalists. Certainly, her reluctance to talk about her private life is palpable. "I'm not like that on purpose. It's just about my comfort zone," she says, not unreasonably.
Philo doesn't tweet, blog or communicate via Facebook. When she shows her collections, her backstage area isn't open to the media. "Once the show has happened there's no need to control any image," she says, "but I don't like the idea of people sending out images before we've even done it. We don't allow anyone to do that. I don't like all that 'model backstage standing around having her picture taken in a stupid pose'."
In an age where fashion designers are expected to step out on the red carpet alongside the people they are required to dress at every given opportunity, Philo refuses to play that game. In light of the media circus that the fashion industry has become, that is refreshing – as ultimately forward-thinking as her clothes.
"Do you hate being interviewed?"
"Yes."
"Why?"
"I just feel it's really unnecessary."
"But it's a requirement of the job?"
"It is. But I think that the clothes say it all much better than I can. I always find it strange after a show when everybody comes backstage and says: 'What was it all about'? It's like: 'You've just seen it. What do you mean?' My instinct is to say: 'What did you think? What did you get from it?' And yet they want you to fill in even more.
"To me, the show is quite a complete story. There's nothing more for me to say and, anyway, it doesn't matter what it was meant to say. It's out there. It can be whatever anyone watching it thought it was, surely."
To sum up, Philo is deliberately – and uncompromisingly – media unfriendly and, while that might frustrate those queuing up to gain access to her (and queue up they do), it has served her well. Despite the zeitgeist, history has proved that leaving at least something to the imagination has never done anyone any harm.
"I do like the idea of women not showing too much," she says, "of them being quite reserved in a way, and quite covered," and she might just as easily be talking about herself as a person as her designs for Celine.
"The only way I can do it is by being completely honest. Everything I do here is authentic to me and I do it as if it was my own."
Here's what is known about Phoebe Philo. She was born in Paris and grew up in West London. She went to South Harrow comprehensive and was bought her first sewing machine aged 14.
"I never had a massive desire to buy clothes," she says. "I liked to customise the clothes I already had or was given when I was younger. If I didn't like them that much, I made them how I wanted them to be. This is always a bit difficult to talk about, but I don't really like shopping. I don't get a great feeling out of it."
After school, Philo completed a foundation course at Wimbledon College of Art before applying for the fashion BA at Central Saint Martins, from where she graduated in 1996. She was, she has said, especially interested in the fashions of the early 1990s, a fact that is still evident in her aesthetic to this day. Her ad campaigns for Celine are shot by Juergen Teller – among the most ground-breaking photographers of that era with a comparative lack of gloss and a focus unflinchingly directed towards the product.
"I guess that period informs me because of my age," Philo says. "I don't see how one can get away from that. When I was growing up, that was what magazines and books were all about. That was how people on the street were dressing. When I go through old i-Ds or other magazines, they bring back that time when I was 20 and I remember that image or soundtrack or holiday. It brings back a nice familiar feeling."
There are subtle references to the 1970s, too. "That comes back to nostalgia as well," she says. "I was born in 1973, during the Vietnam War and the first wave of feminism, and I have a love/hate relationship with that time. I feel that, politically, a lot was going on, but there's a frivolity to some of the images of women during that period that I don't really identify with."
Until she left art college, Philo was unaware that it was possible to make a living as a fashion designer. "I've always been interested in the way people look and dress and very opinionated about what I choose to wear, but I had no idea it could be a profession. Thank God.
"I feel now people are almost too aware and, for students, that seems like a heavy load to carry. I felt very free for not knowing. I did drawing and sculpture, a bit of everything, but very much enjoyed the time I spent doing fashion. Then I discovered it was possible to specialise and I worked hard on my portfolio to get into Saint Martins. It wasn't until then that I knew. I was 18 and that's quite old when you think that, today, probably even 12-year-olds are aware you can become a fashion designer."
Just a year after leaving Saint Martins, she went to Chloé with McCartney and the rest is history. That is until September 2008, when, with at least a degree of fanfare, it was announced that Philo would be designing Celine.
Bernard Arnault, the chief executive of LVMH, hosted a celebratory lunch in Paris and brought in a new president and director, Marco Gobbetti, responsible for overseeing Givenchy's reversal in fortune, for Philo to work alongside. Pierre Yves Roussel, CEO of LVMH's fashion division, told Women's Wear Daily: "By giving her [Philo] Celine, we're allowing her to express her vision. For Celine, which is a bit more grown-up as a brand, the fit is very good in terms of her style, her personality and where she is in terms of development."
Philo herself, spare and to the point, said only: "In the current climate, customers are looking for something that will get them interested and excited about buying again. I want to create clothes, shoes, bags and accessories that are relevant to right now – modern exciting designs that women will desire and appreciate."
And, true to her word, that is just what she did.
Celine started life as a made-to-measure children's shoes business that soon grew to encompass women's and children's shoes and accessories. The company began producing ready-to-wear in the 1960s, at which point it was known for classically bourgeois designs intended to stand the test of time. In 1996, it was bought by LVMH and, a year later, the aforementioned Kors took to the helm as designer. After his departure, two consecutive and comparatively low-profile designers failed to breathe new life into the label.
"I hadn't ever thought much about Celine before I was approached," Philo says now, "but then I looked at everything they were doing and it felt very irrelevant.
"Historically, the bits of Celine I knew from researching, generally over the years, were typically Parisian – a pleated skirt, a silk blouse and a blazer. And I quite like the conservativeness of that, that Parisian chic, that conservative woman. Bourgeois. A bit saucy. That's the element that I thought was intriguing and wanted to carry forward."
When the approach came: "I was heavily pregnant with my second child and LVMH contacted me to find out what I was up to. I remember having this huge tummy.
"We agreed it wasn't the right time to go into detailsbut I said I was looking at going back to work at some point. So, I had my baby, and I think when he was four months old and I was ready, the conversation began again."
In the first instance, discussions were about the creation of a completely new, eponymous brand. "We looked at a business model for that. We talked about the products I wanted to do and the vision I had for it. And then Celine came into the picture. LVMH seemed very happy to allow me to do everything I would have done for my own label there, basically giving me the same amount of control, and it just felt right."
For the publicity shy Philo, it couldn't have worked out more perfectly. "It's never been important to me that my name is above shop windows," she says, "and I get a lot of comfort out of having something I can stand behind. Let Celine be the name and the front of it, and I just quietly come to work every day and get on with it. It's nice. It fits."
It is not insignificant that Philo's first runway collection for Celine was shown in October 2009 and in the midst of the worst economic downturn since the Great Depression. With sales in luxury goods plummeting worldwide, the streamlined, neutrally shaded, and embellishment free collection she showed on the Paris catwalk was very well judged. With a view, perhaps, to contextualising this aesthetic, Philo was immediately upheld as at the forefront of "the new minimalism", although she herself has little time for such monikers. "What does that mean?" she asks. "All I ever said was that it was clean, stripped back and reduced – and that's not the same thing at all.
"Of course, I was reacting to the world. I'm a human being. My eyes are open. I try to have my feet on the ground. I guess I'm informed by lots of things, but it wasn't a political statement. It wasn't anything to do with the recession. It felt right instinctively. It was what I wanted to say."
Still, the subtlety and relative sobriety of Philo's vision, and its focus on quality over and above quantity has struck a nerve. "The fabrics we use are the best," she says, "and I'm fairly adamant about that. The emphasis is also on perfecting the cut. That's something I spend a lot of time on and, when I get it right, I feel very satisfied. The atelier is mainly French and they've come from the best houses and the craft they've learnt you can't find anywhere else.
"I absolutely love fashion. I love doing new things and finding ways to swerve in a different direction. But one of the reasons why I try to use fabrics and cuts that don't go out of fashion is because I like the idea of women buying the clothes and then... I don't know what the word is... cherish sounds over-emotional for a relationship with a piece of clothing... but for a woman to feel proud, satisfied, comfortable and powerful in them, to wear them and get on with their lives."
Finding the balance between moving fashion forward and establishing a timeless signature is probably the single most difficult challenge for a contemporary designer and Philo is well on her way to achieving it.
The interview's over and for the first time since it began, Phoebe Philo leans back in her chair and relaxes.
"Shall we have a ***?" she says.
I always thought that she looks like Daria W mother.
I am not sure if this is the thread for this, but does anyone have information on how to work for the brand/and or if they even have a marketing department located in NY?
^ Shouldn't he check LVMH's website since they own Celine, instead?
I think the design studio is in London and the HQs in Paris, therefore I doubt they have anything in NYC...
Phoebe Philo puts austerity in fashion
Phoebe Philo, the creative director of Celine brand for five years, pretended to refuse this “I” there, but draws women in large coats that look like him, so steep they seem to keep standing alone. When I said, it is for the combine with a principle. “My work has nothing to see with the physical women, but their power. My job is to get stronger again. In the growing popular, they are very sexualized and I do not like it. I love the simplicity that reassures. I want to go against the idea that women are always busy to seduce.”
Not sure if its liberating passionate fervor empire LVMH who named - and which belongs Celine - rich crazy Asian brand or fashionistas seeking, there more than elsewhere, the “must have”. But she did not budge. She keeps coming back. You do understand that all she has to say is in these few sentences. “My work speaks for me. Revolution I want, they are less sexualized women, who stop running after perfection, and work for them themselves.” It would almost look like an independent living light years golden avenues of luxury and fashion. “Céline is part of an industry , but it is free to express what we want. I’m not just working on the clothes, I am concerned, there is a philosophical approach.” In it, each endpoint is sound. It is take or leave.
Independent? She arrived there in late 2008 by a turnover in the world’s number one luxury and has become one of the most influential, the most honored and most copied in the fashion circuit. This teaches worn, flatly bourgeois dull or imaginary, she made an essential mark. “Céline had no archives, no own DNA into fashion. It was exciting, it gave me the latitude to recreate. It was a small company that could make my idea. I was not prevented by a past, a legacy. were all taken. “
"JE SUIS FLATTÉE D’ÊTRE COPIÉE"
She kept nothing from the front, not even a bag, a perfume or a logo, it just redesigned the accessories to decorate shops, more artistic director a stylist, she has nothing left to chance. A hard-line charges. The brand has never been more visible. And new stores should s’ open around the world.After Nicolas Ghesquiere for Balenciaga, today is Phoebe Philo for Céline gives the “the” fashion. Expected, commented, necessarily acclaimed, his shows are for five years, the highlight of Paris Fashion Week. Then, through major retailers, Zara Monoprix, street fashion makes Céeline. Or rather Phoebe Philo, imitating its flexible basket, the flagship of the house, its spotless robes shirts, coats his oversized wool. “I am flattered to be copied. I find it interesting to see how this is reworked . It is very functional, we do. It goes to the end of the world. “
Upon entering the 15 Cavendish Square, London, on one of these places and neat astiquées a center monopolized by foreign billionaires, we find ourselves at the foot of a staircase that winds and climbs into his office: verticality is, entrance, with her on top of the control tower. Up there, you soon realise it is a little violence in receiving us, it is suspicious, focused, timed, the smile just polite. Beforehand that we know will have to row a little for him take the picture. We also know very quickly when the question displeases him, something in his eyes harden immediately.
She does not like interviews, cultivates its rarity, leaking red carpet as women’s magazines, though stuffed with advertisements for Céline, who ask him the name of his children and his brand of night cream. It avoids personal questions. Do not include a book, a film, a creator, an author, an event which is marked. “Like a lot of things.” She reads the Guardian every morning. “I am interested in politics . I not believe everything I read, but I want to stay connected. ” nothing to say that could define themark . Check each word. “In my opinion, discretion is a source of strength. anonymity too. One belongs to nothing but itself.”
SA MODE EST COMME ELLE : RAIDE ET DÉTERMINÉE
Finally, its fashion as it is: stiff and determined. Or madness, or nonchalance, or exuberance. “To break the traditional female representations she played tissue stiffness away from the body. There are almost a rejection of the body”, explains Serge Carreira, a lecturer of a course entitled “Fashion and luxury” at Sciences Po Paris. Day parade, she said to her models, selected after extensive auditions supposed filter girls evanescent in favor of stronger personalities, walking very quickly and safely. They argue perched high, planted off the look, it is the north than in the south, in Bergman rather than Fellini. But this garment shaped armor they wear, this is the attack or defense? It is unclear, at the confluence of strong and fragile. Like her, authoritarian and discreet, and so never concrete, probably knows that the world of fashion destroys you and you eat. “Not Even” seem to say his creatures.
She was born in 1973 near Paris, the Franco-British hospital Levallois-Perret. His parents, the British settled in Montmartre, were visiting the father worked in the real estate , he was appointed to the Paris branch of his business. The designer mother stopped working time to raise her three children. Phoebe Philo was the eldest of a family middle class , tinged seventies. “My parents did not impose anything. It was freer than today. I was an independent child, a tomboy, always outside, I grew up in the suburbs of London then, I loved being in nature, I have always found the city quite toxic. “
JEUNE FILLE, “COOL ET DÉJÀ FORTE”
But LONDON - Swinging London, the street culture, its music, its individual challenges and eccentric when Paris cultivates what one is supposed to be -. Influenced it “Ado, I did my clothes myself, I have had many periods, styles. In England, everyone can say a style of its own and each generation seeks its identity. I always took my distance models of seduction.”
When she joined the prestigious Central Saint Martins College of Art and Design, Department “fashion and textile”, which requires the input neither a diploma nor money in the cradle, it does not exactly know what she seeks. “I always wanted to do something with my hands, work faster and be independent from my family. “
His professor in charge of women’s fashion, Willie Walters, remembers “a cheerful girl with lots of friends, cool and already strong. She already had this look today, discreet and not too sexy perhaps more girly, but she was 20. And then at school, all the concepts are manipulated, all materials, we dare everything, even the wood, it already said it would be nice towear for women”. The school is a real reservoir of talent - John Galliano or Alexander McQueen have been there. But Phoebe Philo, again, would not have the air of belonging to a club. “level was very high. But those years, I mostly learned who I was, what I loved … and it could have happen elsewhere.” She graduated in 1996.
She quickly joined Stella McCartney, output a year earlier the Saint Martins College, at his request, Chloé. The English girls while in command of a fashion house in Paris, one inherited a rock’n’roll surname and knowsplay the ambassadors, the other works in the shadow she is not afraid .Insiders quickly spotted his talent and importance, and it is only natural that she remains at the helm when Stella McCartney hand fly with its own wings. It does not yet offer a conquering, but romantic femininity. Today, she no longer speaks of this period or this female duo who still sticks to his resume. “Not sure they still intend”, whispers the middle. The number two has gained so much importance…
DÉFILÉ ANNULÉ POUR CAUSE DE GROSSESSE
After Chloe, she left in 2006, it is however a little mind , she returned to London, married Max Wigram, which now has a contemporary art gallery on Bond Street, is a child, then a second. She is there when Bernard Arnault is the look on the advice of his daughter Delphine, for him to entrust the keys to Celine. Beforehand, so it poses a condition with his character and his sharp eyes: work in London ( “this is my house” ), preserving his life, even if creative workshops are in Paris. Is yes.
And yes it is still on the side of the highest levels of luxury when expecting her third child and cancels the high mass of the show due to pregnancy .”When it’s time to stop, I stop. I feel engaged. I’m not a machine, it has its weakness. We educated to never stop, I like to stop.” To better resume. Observers have noted that his return parade autumn-winter 2013, it had slipped from the flow under the big stiff coat, dress swayed on his knees, then the silk knots, pastels are emerged. The maker of fashion, bride-three children, seemed slightly lower guard. Softened.
RUPTURE AVEC LE BLING-BLING ET LE p*rno CHIC
It is no longer possible mode revolution, it is only cycles. The swank and glamor of the 1980s were swept away by the next decade, swept in turn by the bling-bling and chic p*rn 2000s embodied by Galliano and Dolce & Gabbana. Phoebe Philo represents a break with the era, she comes after the overflow. And while the body of the woman has become the challenge of a world torn too covered there, too offered here. In the “désexualisant” she offered him power and protection. “If people like it is indicative of the time”, she said. It is this generation that does not claim the word “feminist”, understood as a hatred of men and the world of luxury also falsely subversive. But stare at its unique principle, which takes the place of thought.
"It is exciting to be a woman in this world right now. I think many women, they are incredibly relevant. Being a fashion designer is thinking women." She distributed the day of the parade "Inspiration books", photo books without largely drawn from pop culture and underground legends, which show that she grew up in London in the 1970s. She designs for women lined sandals that will cause the magazines, but also tote fluids that may contain female ubiquity, office files and the last small blanket. After five years, the time of beginning and evidence is gone. The challenge for her is to live, to grow, take his cuts and wrapping materials.
A light sentence piece of contemporary art, waves above the fireplace in his office: “Where there is pressure, there is folkdance” (“Where there is pressure there is folk dance”). Indecipherable. Like her, who already has a name added to the list not so long creating women for women.