Prada Mens S/S 2017 Milan

[whitewine82]

It's a powerful collection, you can see a lot a hits here. I personally don't like when Prada goes young, what I expect from this brand is a classic-sophisticated-bold statement, but it's like I could possible say no to this lady. I really want to have a chance to look some pieces separately, the styling don't leave a chance for it.
Like a said, it's not what I expect from Prada but I can go with this suggestion of soft sporty coats with this large pants. I have sure that I will like more with the time, and that's what I love about Miuccia, she always show us a new way to be "Prada" without betray the DNA of the brand, you just have to look a little more closer.

And the show was great, the runaway, the soundtrack... I just thought the number of girls kinda unnecessary... A few more guys with less styling would made this a flawless show.

 

[Pastry]

Just keep on piling up the sh*t, Miuccia.

Considering how heavily the styling strikes the viewer, I bet it has a two-fold purpose. One - to underline the look of this raver/backpacker who carries all his necessities with him to Burning Man. But more slyly - a playful f**k you to consumerism. "You want the bag? Here.The shoes, the socks, the keychain, the jewellery? Here. Here's a SECOND pair of shoes in case you didn't get enough."

Those heels, being strapped to the girls' bags are also double meaning. Such tacky commercialism. But as a thought, they work. They're there just in case, being practically unnecessary on the mesh set, or a rave, or when ascending a holy mountain (hence the Teva sandals. What? They're practical!) but once you're on top...

 

[Pastry]

People who wear this must be crazy ...

And what does the language of their clothes tell us? It's all 90's fashion athletic - sportswear being the teenager's answer to their dad's suit (much like this collection being the rebellious child to its previous season - the serious, intellectual, beautiful, jaded parent). Rave clothing. Total psychedelia. There is also the vintage touch of the 1970's in the topstitched suits. But if these are elements which are so known for being 'Prada' (the irreverent use of duchesse satin, the sporty drawstring hems, the general ugliness) why do they stir a feeling?

Fair enough, this has the flavour of the stuff that was worn by trance-listening kids in "those" days...But what's behind the surface? Because Prada is an artist, and she definitely sees it as her task to deepen the mystery.

The soundtrack, being a huge clue to the thought process behind the collection, started with the remix of Bjork's "Army of Me", included Madonna's "Bedtime Story" written by Bjork, "Insomnia" by Faithless, and an otherwise contemporary remix of popular trance music from the mid 1990's.

Wasn't Trance a movement committed to expanding the mind, exploring the subconscious, the power of now, psychedelia, nature, symbols, other modes of communication and above all, freedom? As that Madonna song goes, "Today is the last day that I'm using words. They've gone out, lost their meaning. Don't function anymore."

(The irony that I'm analyzing this using words isn't lost on me, but I want to continue anyway.)

 

[Pastry]

I see this as the main idea here. And quite frankly, as the predominant philosophy of the (very) young generation. The kind of freedom that belongs to the new generation doesn't explain (today is the last day I'm using words), it uses whatever reference it wants, when it wants it. Because it's free and not really bound by social conventions. It's a kind of return to the innocence of the child, which I suppose is reflected in the the bright psychedelia, the comfort, the total ridiculousness of the collection.

FURTHERMORE, can we think about the commercial aspect?
This will sell very well. And what's more, it will finally grab that young consumer that Prada has been desperate to capture and hasn't been successful in doing so. And actually, myself totally NOT being that customer, I can still see a few things I'd love to wear. Like the aforementioned orange work wear-y, topstitched suits. And I'd love one of the backpacks. So, I think they're covered in the business department.

Normally Prada is serious and intellectual and all formal-contemporary-gallery (which isn't a bad thing at all, I love it). It does always play and laugh, but always through a beautiful, strict philosophical lens. I don't think they've ever done anything like this.
This comes from a different place in her mindset. Very child-like.
And I think it works. On several levels. It's pretty good.

 

[TheoG]

As time passes and watching it over again I've come to appreciate this. It was completely out of left field. But when coming from Miccuia it's different. There's still a clear sense of travel but off the boat. All those great parkas, jackets, backpacks, and sandals (of course with socks) with nods to past Prada collections. I wonder if the brackets, flasks, or flashlights will be able for purchase?

 

[Pricciao]

And the show was great, the runaway, the soundtrack... I just thought the number of girls kinda unnecessary... A few more guys with less styling would made this a flawless show.

It's Mens and Womens show now, in case you haven't updated the news. They run the shows with even number of looks for both genders under the menswear seasons.

Those heels, being strapped to the girls' bags are also double meaning. Such tacky commercialism. But as a thought, they work. They're there just in case, being practically unnecessary on the mesh set, or a rave, or when ascending a holy mountain (hence the Teva sandals. What? They're practical!) but once you're on top...

O My God, that was the best part I thought about this show. When you go fetch water, most of the time you'll wrap the shoes on bags and walk for another half an hour to not wet em. Such a real life detail it actually is. I feel you just facepalmed at my thought...

Sporty fashion isn't going out of trend, it's the 90s/early naughties sporty making the comeback. There is a crowd who started wearing cyberpunk stuffs 3 or 4 seasons ago. Also, I don't know if this "rave scene reminder" at the same time gives a nod to EDM trance culture. It'd be odd, considering so many people keep saying EDM is dying.

It's a good collection, I particularity love how narrow shouldered and smoothed down those tunic suits are, and kept with the last season's knee length.

Those party dresses may look fun partying, but imagine once they start pushing the style to red carpet.

 

[whitewine82]

It's Mens and Womens show now, in case you haven't updated the news. They run the shows with even number of looks for both genders under the menswear seasons.

Yes I know, but a few more guys would definitely solve the styling problem, that was my point.

 

[orchidee]

I'm a Prada lover and I can appreciate this, but it's a tad too busy and too literal as far as the camping reference is concerned. It's true that there's not much you can do to reinvent the wheel at this point so styling is a big focal point. But you could honestly find people hiking through the Appalachians wearing clothes that look similar to these.

 

[ominao]

I always feel like they are trying too hard to be what people think of Prada as, making everything too ugly because they think that’s what people expect from them. I for one rarely find any chicness in what they seem to think of as “ugly-chic” these days. They are just too ugly for me, clothes, styling, hair, makeup, everything.

 

[GivenchyHomme]

I want it all. The pants, the jackets, the shoes, everything! I saw many great pieces as well as styling ideas that can be easily reproduced. I never thought I would want Teva sandals and windbreakers or a even nylon backpack for that matter but I do now. Bravo!

 

[Pricciao]

Details:


prada.com

 

[Pricciao]

prada.com

 

[Pricciao]

wwd.com

 

[Pricciao]

wwd.com

 

[Pricciao]

prada.com/wwd.com

 

[Pricciao]

wwd.com

 

[andrew]

All that 90s techno got me feeling... Nice collection, stills don't do it justice.

 

[IndigoHomme]

The same sandals from 2013? No thanks.

 

[Fashionstuff]

Prada has shown Mens ss17 and Womens resort 17 in one Show. I don't like it at all. Every look seems to be a little shop. Everything together. Here comes spontaneosly "follow the buyers".
Prada has the lowest Profit in last year. The handbags are awesome. But the rest i don't like.

When Alessandro Michele send on the runway overstyled Looks it works but in case of Prada, not. Anyway, i was not fan of womens f/w 16-17 but it Looks better that Resort 17 and mens ss 17. Genderless, youthful to win the new buyers and customers?

 

[whitewine82]

Yes I know, but a few more guys would definitely solve the styling problem, that was my point.

Sorry, now I get it. Resort was shown with the menswear. I don't know if I like it but it's clever.