writergal28
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Back to Vogue, kimair's post about the average audience of Vogue readers (whose average income is $64, 000). So I guess this means that it is not so much appealing to the rich and white, but to a wide variety of middle class American women. I think its interest in keeping the magazine with a rich white image is that Vogue is not just selling fashion. InStyle magazine does that while also seeming to consciously down grade its image as for the masses. Vogue is selling an image, a definition of what fashion is. It is selling a lifestyle...one that is appealing to the average American. I advocate making the image more diverse because the definition of fashion and living well that it portrays is too narrow for me. Even if it wanted to stick to a definition of fashion=wealth, then it could include more people of color because there are plenty of wealthy people of color. But Vogue is stuck in high fashion as equated with high wealth and European people because it is selling this image which in turn, they believe, sells magazines. Why, because we have bought into this high fallutin' ideal as well...(someone mentioned hegemony). Ironically, even as Vogue clings to this ideal of how it defines high fashion, more and more designers are selling in places like target.![]()
I think Vogue appeals more and more to MIDDLE AMERICA these days, based on the stats, and MIDDLE AMERICA is largely white and middle class. As the stats indicate, Town & Country readers are much wealthier (pretty much twice the annual HHI), and travel a great deal, so even IF they're mostly white, they would have been exposed to other cultures, both within the US and abroad. And because they're more exposed to other cultures, they'd be more welcoming of covers and features of non-whites. It's mostly an ignorance and exposure thing.



rolleyes





Go, Noemie!
That's powerful coming from a lightskinned black woman.