YohjiAddict
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Financially, yes.Olivier, much like Lacroix was really a victim of bad timing...
While a kinda agree and believe there’s no bad timing for such creativity, I think launching Lacroix in 1988 with Couture being the main force behind the machine and giving Rochas to Olivier weren’t really the best decisions.Financially, yes.
But creatively, contextually, I can’t imagine it having happened at a better time. The mood of fashion was right, the models were right, the scale and hierarchy of the industry was right, the attitude was right...
The thought of these same Rochas collections being shown today...the world is too ugly now to handle these shows.
If shown now, these precious clothes would be worn by worthless, gremlin models, to an audience of phonies, all of them with their obnoxious iPhones in their hands shoved out onto the runway, broadcasting to the masses of uninformed fashion consumers and picked apart on Vogue.com by their staff of low IQ writers like clickbait vultures, then to be styled by a nobody, shot by some cheap hack photographer ending up in the pages of the magazine on just another astroturfed pop star we’re told we should care about.
No. It was the right time and the only time these collections could have existed in. Part of what makes these collections so special, to me at least, is that they were so fleeting...like Lacroix, Olivier’s vision for Rochas was simply too beautiful and refined for this world. The very fact that it had to end only adds to the sensitivity, poetry and emotion of its beauty. We got a taste and we don’t deserve more than that.
We are ok on everything but my point is exactly that he was too good for Rochas and Nina Ricci. That’s why I brought up Givenchy because when you have such a talent who has been pretty consistent all his career, you give him a better home. In the early 00’s everybody was quite naive... The success of Gucci and Vuitton, Dior, Prada and the madness around all the houses being bought confuses a lot of people.I fail to see how he could have been anyhow not a good fit for Rochas, taking into account that the house was really dormant before his arrival and he managed to put the name back on the map and generate a moment that made people look at it. While Rochas was a niche brand (probably still is) and the prices very high for the time, it was in all the right stores and the brand was developing in the right direction in terms of product diversity and visibility.
Establishing a brand from zero is no easy undertaking and the untimely end of his tenure at Rochas was NOT his personal failure but for the brand rights falling into the hands of a conglomerate like P&G that had not a single fashion brand in it's portfolio - Olivier departed Rochas when P&G kept postponing the budget to keep the operations going and it was de facto impossible keep up operations of the brand. That is a fact largely overlooked and unfairly changed into a narrative that made him look like he ran the business to the wall by his own fault.