Rodarte for Target

I thought this was going to be a proper Rodarte campaign, but it's just Rodarte for Target.-_-
 
Oh, I was like what the hell? Then I realized it's for target! I like it
 
I know the campaign has to fit in this sort of stereo type of "campaigns to please the masses" but I absolutely hate it and only because this is so not rodarte.
 
I guess I don't mind the campaign. The colors of the pieces fit very well with the gold/wheat, IMO.
 
This couldn't be further from Rodarte's aesthetic.But it's right up Target's alley.Seems to me they could've met halway.
 

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