

LARS' VIEW: Lars Nilsson may be settling into the pilot's seat at Gianfranco Ferré, but he still wanted to show his vision for the fashion house so he planned a transitional ad campaign. Though the ensemble — a sharply tailored blazer cut close to the body over a silk blouse and high-waisted, wide-legged pants — was part of the spring collection, designed by the late designer and his assistant, Liborio Capizzi — the mood was imparted by Nilsson. David Sims shot the black-and-white image, featuring model Freja Beha Erichsen, in New York's Milk Studios. The campaign breaks worldwide in February.
"It was important for me to show something that reflected my own aesthetic and my vision," said Nilsson. "It helps distill the strong essence of the brand while offering a clean and modern platform upon which to move forward."
— Alessandra Ilari

(vmag)So does David Sims, who shot her as the only girl for next season's Gianfranco Ferré campaign
, Wayne posted this:(theimagist)Then today at lunch I picked up the buzz that Karl Templer and Fabien Baron have been harnessed to remake and remodel the branding of Ferre. That certainly explains Major's Egle as shot by David Sims for the SS08 campaign. Which means you should brace yourself for a rush of glossy mag raves about the cool new Ferre taste point.


^I assumed that 'transitional' referred more to the movement that the creative team at the Ferre was taking in order to eventually reinvent themselves. If in fact 'transitional' means some sort of non-cruise, pre-collection campaign then I can't imagine why it would begin to appear in print in February, when other houses would have already put out their actual campaigns for the season.
