S/S 2009 Ad Campaigns (please read post #1 before posting) | Page 106 | the Fashion Spot

S/S 2009 Ad Campaigns (please read post #1 before posting)

Maybe D&G is developing the line with L'Oreal? That's the only way I could see it working considering she's pretty prominent as a main face with L'Oreal's hair and beauty products.
 
Well Scarlett is friends with them so i can see it being true, at least it aint the main one.
 
That's one fantastic ad:woot: Yeah loving the simplicity of it.B) Great lighting and love the shadow and of course Raquel looks great too.:heart:
 
Any news on Nina Ricci? I've said it once and I'll say it again - I hope Lily Donaldson gets the campaign! She's perfect for it.
 
wwd / december 15, 2008

DKNY Jeans hit the streets for spring. The brand’s new ad campaign, conceived by Laird + Partners, was shot by Scott Schuman in his famous “The Sartorialist” format. The ads showcase a mix of New York notables including Sean Lennon, Daisy Lowe, DJ Coleman, Luc Worrell and Chanel Iman. The campaign is a departure for the DKNY Jeans brand (which is owned by Liz Claiborne Inc.). Not only is this Schuman’s first time shooting for the brand (and his first time shooting a major campaign), but the ads present the collection with one or two individuals in each image, rather than in the usual group format.

Patti Cohen, executive vice president of marketing and communications for Donna Karan International, said the campaign reflects everything that Karan thinks about when she thinks of denim. “Donna always says that jeans are not about a season, but rather part of your skin, something you can’t live without,” Cohen said. “So we wanted to make a personal statement about jeans and fashion and Scott seemed so perfect to shoot this. He brings such a freshness to street style.”

The ads each showcase an individual in a caught-on-the-street style in several areas of the city. The idea, Cohen said, was to highlight a broad spectrum of personal styles, which can easily be translated from the streets of New York to a suburban mall.

Despite the recession, Cohen said the company isn’t planning to cut back on advertising for the DKNY Jeans brand. She said the ads will hit for spring, beginning with the February issues of such books as In Style, Elle, GQ and Details as well as online and on billboards across the U.S., Mexico and Canada.
 
Hmmmm. Due to the word "including" I'll cross my fingers and hope Alana Z. still made it in the DKNY Jeans ads :doh:. Happy for Chanel and Scott :flower:!
 
Cavalli Class - M: Alexandra Tomlinson, Info: supermodels.nl
Byblos - M: Alexandra Tretter, Info: supermodels.nl
Les Copains - M: Kate Somers, Info: supermodels.nl
Isola Marras - M: Olya Omyalyeva, Info: supermodels.nl
 

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