I know Zara is inditex and Cos is H&M but there’s obviously an insane gap in quality between Cos and H&M than between Zara and Massimo Dutti.
H&M is just not a consideration of mine when it comes to fast fashion lol.
The prices of this YSL collection are insane! I mean for an entire collection almost made of cotton, those prices are a good return on investment.
I feel like Chanel has made those brands just bet on prices. The margins on those pieces are probably insane too.
Probably, my rule of thumb: a simple "entry-level" garment (one dress or bottom+top), without the accessories, should not cost more than a medium bag, so 1500-2000 here at YSL, but ofc, elaborate, runway, very tailored pieces, leather etc can be priced much more.
And indeed Celine offers its version of a cotton safari dress at 1,400
here ; I don't see any technical differences with the 3,400 YSL
here , they are obviously different in style but not in technique, fabrics. They are both simple cotton day-dresses.
To me, it looks like Celine (or LVMH in general, you'll see the same at LV) is serious in actually selling clothes, while YSL and (Kering in general) would much prefer just keep selling bags and accessories, and selling clothes is an annoyance to them.