Simon Porte Jacquemus - Designer, Creative Director of Jacquemus

I'm still thinking he would have been the perfect choice to make CHANEL relevant and "trendy" among the general public (who actually spends the money on clothing / accessories). Blazy is praised by the fashion pack who gets everything for free / hugely discounted but apart from the Andiamo knot he didn't succeed in making an impact among the general public with little knowledge of high fashion panorama.
With CHANEL budget he would have probably built a Versailles palace miniature replica inside the Grand Palais from scratch just for his 20 minutes debut show...
 
Maybe they are having a financial issue? They didn't produced the regular campaign for last season, and are sponsored their upcoming show by Apple. It's same with Coperni. Coperni also didn't produce 2024 FW campaign, and their last show was sponsored by Diseney. Also, Coperni hired way lesser know photographer for Holiday campaign this season. If it's true, I think it's quite interesting, they made huge buzz by their image. but it means it didn't help their sales. I thought their okay because they at least made some kind of hit in a bag
He went to Apple headquarters last fall, just before the opening of his NYC store, so that was kind of expected. Plus maybe a collab on trendy Apple items... Jacquemus phone cases ?
 
This exhibition at the Louvre is a cash grab for naive tourists. This year's Paul Poiret: Fashion is a Feast will probably be wonderful.
 
He went to Apple headquarters last fall, just before the opening of his NYC store, so that was kind of expected. Plus maybe a collab on trendy Apple items... Jacquemus phone cases ?
Apple has been trying to be recognized as a fashion product for several years. They are succeeding poorly, but you can see they are still struggling.
 
Apple has been trying to be recognized as a fashion product for several years. They are succeeding poorly, but you can see they are still struggling
Angela Ahrendts went from Burberry to Apple and did a great job about Apple perception (as being more fashionable than Samsung). Maybe they are looking for new input.
 

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