The Return of Snejana Onopka
Before Gigi and Bella, before social media, Snejana Onopka was as ubiquitous in fashion as Diet Coke and green salad. Her rise was one of those Natalia Vodianova-esque model fairy tales: scouted in her eastern European homeland, and scaling fashion’s dizzying heights within months. Since embarking on an open-ended hiatus, you’ll often find her on
Instagram attentively chatting with fans and sharing some seriously major throwbacks. Fittingly, Instagram is where I caught up with Snejana and with a new agency and a new perspective, and why she’s poised for her comeback.
Even those with only a passing interest in fashion in the 2000s could probably recognize Snejana Onopka—or at the very least that face. Flick through any fashion magazine and the Kiev-based beauty was an editorial and campaign fixture. Still, she never necessarily set out to model. ‘It was my dream when I was 14, but after, I was not thinking to be a model. People from DNA model management came to Kiev especially for me.’
Though she was scouted in Kiev, Snejana originally hails from the small industrial city of Sievierodonetsk, a town more famous for producing chemicals than supermodels.
Following that fateful scouting from DNA, the then-19-year-old relocated to New York City, where things moved quickly. ‘First it was test shootings for my book, and in two months it was a Dolce campaign with Steven Meisel.’ It was early 2005, and Meisel took a particular liking to the young Ukrainian, sparking a slate of high-profile campaigns. Two covers of
Vogue Italia followed, in addition to dozens of other covers including French and Japanese
Vogue,
Numéro,
i-D and
W. The Meisel moments are a particular highlight. ‘It’s just amazing working with Steven. It’s very easy, because he knows what he wants.’
By the time of her official runway début at Marc Jacobs that spring, Onopka was already well on her way to becoming one of the top high fashion models in the world. Blessed by the fashion gods, Snejana rapidly ascended the coveted Top 50 list on
models.com. Despite her meteoric success, she kept a pragmatic approach to the profession. ‘I realized that I’m successful, but I never feel that I’m a “star” or something like this.’
Read more at
Lucire: The return of Snejana Onopka