Style's Most Clicked Collections

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New York Fashion Week: The 20 Designers With the Most Page Views on Style.com During the First 12 Days Their Collections Were Posted.

After the critics have spoken, consumers have a chance to weigh in. They cast votes for spring 2005 by visiting the Web pages of designers on Style.com, the site of Vogue and W, which, like WWD, are both part of Advance Publications Inc. For several seasons running the winner has been Marc Jacobs. While the usual suspects are all present and accounted for, one newcomer, Buddhist Punk’s Nick Morely, a London-based designer and favorite of aging rockers, squeaked in at number 19.



MARC JACOBS
Page views: 1,393,631
For the third season in a row, Marc Jacobs’ collection had the most page views of any New York designer on Style.com. He featured bow-necked sweaters in ginghams and dots and full, swishing skirts and dresses that WWD pronounced “divine.”


ZAC POSEN
Page views: 931,702
Posen, who moved up from number 11 to second place in the rankings, favored hourglass shapes, maritime motifs and showstopping gowns for spring. Some looks were a tad kooky. WWD said one riotous dress “looked like a Missoni gone mad.”


CAROLINA HERRERA
Page views: 921,258
Herrera, who was inspired by Forties interiors, used aqua, red and ivory for sweaters, shorts and swimsuits. Silk sundresses and camp shirts were wrapped at the waist and dresses and gowns were decorated with embroidery.


OSCAR DE LA RENTA
Page views: 914,469
Oscar de la Renta, whose far-flung travels are often reflected in his clothes, made an ikat with the bold colors of India and featherweight caftans reminiscent of Saint Tropez in the Sixties. De la Renta also embarked on a nautical theme.


RALPH LAUREN
Page views: 851,355
Ralph Lauren’s collection for spring, “De-lovely,” was an homage to the refined style of Thirties Hollywood. The glamorous clothes included embellished sweaters, beaded jeans and period accessories, such as diamond brooches.


MARC BY MARC JACOBS
Page views: 844,804
WWD found the Marc by Marc Jacobs collection charming and quirky with its long, oversized, printed tank tops, vests and blouses piled on one another. Accessories included diamonds, beaded cloches and a marabou tickler.


MICHAEL KORS
Page views: 752,578
Luxe materials such as cashmere, mink and python took a nautical turn in short skirts and sweaters. Clothes ran the gamut from playful to ladylike. WWD particularly liked Kors’ brown jersey dress with a jeweled-illusion neckline.


VERA WANG
Page views: 742,613
Wang featured cashmere sweaters and kimono-style jackets in rich brocades. She used the brocade to create skirts — straight, flared and pencil. Wang also whipped up gauzy blouses and ethereal layered skirts.


ANNA SUI
Page views: 686,377
Sui’s collection had shades of high-necked Victoriana, the Teddy Roosevelt military and Sacajawea chic. Flirty dresses layered over white petticoats, ruffled jackets, antiqued denim and twill skirts would look right at home on the range.


CALVIN KLEIN
Page views: 667,299
Francisco Costa’s collection for Calvin Klein was inspired by the work of Constantin Brancusi. WWD said the jersey dresses and gowns were “the essence of elegance.”


IMITATION OF CHRIST
Page views: 657,992
WWD liked a beachy, bobble-trimmed Chloé-inspired cotton dress and jersey dresses with gold and silver paillettes, but said most dresses “looked as if they were fashioned from colored mops.”


PROENZA SCHOULER
Page views: 637,459
Proenza Schouler went back to its roots for a collection that brought to mind heiress Gloria Guinness and her fun-loving friends. WWD said the fashions should appeal to a “young and hip crowd that wants jaunty, high-glam looks.”


DIANE VON FURSTENBERG
Page views: 604,242
In an effort to expand her repertoire beyond the ubiquitous wrap dress, DVF showed dresses and gypsy skirts in linen and voile. She seemed more confident than ever in her tailored looks.


BCBG MAX AZRIA
Page views: 601,365
WWD said the embroidered peasant dresses, vests and folksy coats are better suited to the Broadway production of “Fiddler on the Roof,” but liked the fun cotton dresses in bright, cheery colors.


DONNA KARAN
Page views: 596,384
WWD saw hints of Azzedine Alaïa and Helmut Lang in Donna Karan’s collection which featured utilitarian netting and laces in a palette of cool grays and the occasional blast of cobalt and fuchsia.


NARCISO RODRIGUEZ
Page views: 571,131
The beaches of Brazil inspired Rodriguez, whose looks included a black stretch scuba T-shirt and shorts. WWD said the designer’s forays into solid color — he usually works with neutral shades — worked beautifully.


TOMMY HILFIGER
Page views: 552,875
Hilfiger carried a sailing motif through to sweaters; billowing, printed cotton skirts; crisp shirts, and what WWD dubbed “a delightful Gidget Goes Sexy bikini in turquoise terry cloth trimmed in white.”


BILL BLASS
Page views: 537,300
A major improvement, if still a long way to go, was WWD’s assessment of Michael Vollbracht’s spring collection for Bill Blass. Vollbracht mercifully eliminating the “embarrassing kitsch factor of his former shows,” said the paper.


BUDDHIST PUNK
Page views: 536,948
London-based Nick Morely held the first runway presentation for his four-year-old label, Buddhist Punk. Morely, who has a strong rock ’n’ roll following, created what he called “his most feminine collection ever.”


KENNETH COLE
Page views: 472,900
“If Cole wants to be viewed as an apparel designer of weight, he needs to develop a clear vision rooted in something more compelling than mere clothes, and translate that into the concrete stuff of fashion,” said WWD

from wwd :flower:

Donna Karan at 15th? hmm serves her right this time
Rodriguez at 16th? is it a change of guard?
Mark was predictably at the top
i wish i could see fresher names up there, eg Tess G. , As Four
 
This was really good to know. I always wanted to know about that. (who was popular). It kinda ticks me off that Marc is first, but good for him. I, like you, would like to see much fresher names on this list.
 
Wow, 1,4 million clicks, never thought that so many people would visit these websites. This is fun to know :smile:
 
I would be interested in seeing the results once Paris Fashion Week is finished. Probably still be Marc Jacobs!
Sometimes I look at shows not because I like them but because I know they will be popular or something.
 
I wonder if these numbers are unique IP hits or just the total number of hits. Someone could easily go back to the same collection on numerous occassions. I don't think it is a surprise that MJ is at the top, sadly.
 
I would imagine the reason these names are on top is because there are a lot of people that visit style.com who don't really know a lot about fashion they probably know the names of the really mainstream labels and therefore they click on them the most... and of course perhaps buddhist punk because people want to see what's behind the silly name

just my $.02
 
Partly. But the majority of the time Style.com is always doing their own PR for the more superior in their eyes. In that,they're always enticing people with the provocative writings and front page news & graphics,rather than giving a genuine and honest assesment and letting people choose at their own will.

I mean,half of those listed were indeed shown on the opening page so why wouldn't they be most clicked?
 
fact is that this is what people wanted to 'spend time in' while at style.com... all the rest is just speculation.

i know people here almost hate Mark Jacobs, but Mark IS popular and sells like water.. so, start appreciating the fact that he's hugely commercial without being vile, ignorant or sluttish
 

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