She's Not the Bad Guy: Erin Kaplan Clears Her Name
by Betsey Morgenstern
PRWeek.com
Have you heard of Elle magazine? Well, of course you have since it's been a knockout on the newstands for years as well as the main prize for winners of America's Next Top Model and Project Runway (before the magazine was kicked to the curb for Seventeen and Marie Claire). Still, the reason it was there in the first place is due to Erin Kaplan, the young PR maven who has taken the magazine world by storm by turning the magazine brand into something that even Anna Wintour must respect.
But with the increased publicity for the publication comes an increased profile for Kaplan, who some think is only a tan and a set of SUV keys away from being the next Lizzie Grubman.
"Really, I'm not that bad," Erin told me during a recent interview outside of Magnolia bakery, where we indulged in sweet treats and threw pebbles at tourists. "It's just that everyone who I work with really sucks. Especially Olivia Palermo. Make sure you get that right, it's P-A-L-E-R-M-O. And yes, I said she sucks. I hate her. I almost quit my job because of her."
The feud between the socialite and the PR star become noticeably public when they were heard bitching at each other in the background of a recent Today show segment.
"I knew something was amiss when I got all the looks together to go to the studio and there was nothing that Olivia and I had pulled the week before," said an Elle magazine intern named Bryn who asked her last name not be used because she does not talk to fake reporters. "Erin told me that she went and redid all the looks. She really has it out for Olivia. I just don't want to get fired. But, yeah, I'm totally scared of Erin."
And that is with good reason. Not only is she in charge of getting the magazine's name out there, but also, apparently, in overseeing the duties of junior editors, a very different responsibility for someone who specializes in communications.
"Look, I'm not a fashion editor and I never claim to be," Kaplan said after her third vanilla cake with chocolate frosting. "But Olivia Palermo is so bad at her job that I had to step in and do something or else my segment would be ruined and Elle would look stupid. I can not have that happening. I have no social life, my last boyfriend dumped me for another guy, and no one wants to talk to me at parties. Without this job, I have absolutely nothing. When Olivia put that in jeopardy, I had to fight back."
She explains that at the Today show, Elle creative director Joe Zee asked Palermo about the prices and designers of the dresses he was about to talk about on air. Since Kaplan vetoed Palermo's looks and inserted her own, Palermo had no clue what was going out, and out of spite, wouldn't brief Joe. He had a short flub on the air with Hoda Kotb, but was able to recover. Good thing Mr. Zee was on his A game.
After they show, Kaplan and Zee tried to confront Palermo about what happened. "I'm sorry, but I did a whole afternoon of hard work before going home to do bong hits and then attend a Twilight screening," Palermo says. "Erin never thinks I do anything right. She has horrible style, can't dress, is poor, and doesn't respect me. She makes it impossible for me to do my job. And have you seen what she wears? She shouldn't be picking out clothes at all. But she is impossible. Until she shows me some respect, we can't work together."
Kaplan was more than happy to respond to her comments. "Of course I don't respect her, she doesn't know what the **** she's doing!" Kaplan screamed while brushing her hair out of her face and scowling—a look that should be familiar to anyone who knows her. "And the worst part is, you can't talk to her. Whenever I confront her about something, she is either too stupid or too stoned to care and just doesn't get the message. Unless it's news about a sample sale or the opening of a new bottle service club, she just can't retain any information. She is completely useless. I told Joe Zee that it was either her or me."
And what did Joe Zee say? "Erin is a consummate professional," Zee says from his Midtown office. "She is great at her job and I trust her implicitly. I like Olivia a lot—mostly because she's pretty. But I am not a guidance counselor, I don't want to be deciding who wins in a fight between Erin and Olivia."
Now that the ultimatum has been placed—Kaplan says that she even awkwardly stormed out of Zee's office!—who is going to hit the road and who is going to stay? "Well, let's just say that the magazine needs PR more than it does socialites, but sometimes socialites are what brings the PR," Kaplin says cryptically giving her signature sly smile.
No matter what, we have a feeling that Kaplan will end up on top.