The Estée Lauder Cosmetics Campaign Thread 2018

[zzzyao76]

Liquid LipColor Pure Color Envy
Models: Carolyn Murphy, Hilary Rhoda, Fei Fei Sun & Joan Smalls


esteelauder.com, popdaily.com.tw, instagram/esteelauder

 

[tigerrouge]

Good to see Hilary Rhoda's return to Estee Lauder might be ongoing - I wondered whether all we'd get of her is that one-off shot for the skincare product.

 

[anlabe32]

^ Exactly. I don't understand why you'd want to get rid of someone as beautiful as Hilary in the first place. She's perfect.

I'd love to see Imaan for Estee Lauder.

 

[simon]

Well there's a new pic that they are running for 2018 from Hilary's EL Advanced Night Repair campaign.

 

[apple]

Fantastic cast

 

[Benn98]

Oh no, I hope they haven't replaced Liu Wen with Fei Fei Sun! I'd be very unhappy, but they did use her less and less and I suppose Liu won't exactly sit on the dole without EL. Odd to see no sight of Kendall. Maybe they got rid of her as well. If only they'd lose Joan and give the spot to Imaan.

I like the print campaign. Very EL, sophisticated. The video not so much.

 

[anlabe32]

If only they'd lose Joan and give the spot to Imaan.

Fingers crossed.

But yes, they did replace Liu with Fei Fei. But if I remember correctly it was Liu who decided to leave EL. Anyway, I'm happy for Fei Fei, she's equally gorgeous.

 

[pollyanna90]

I miss Liu but I am happy for Fei Fei. She looks the best in the ad IMO.

 

[john2elmejor]

Great campaign!

Btw... I miss Constance

 

[Valentine27]

Great cast, beautiful campaign!

 

[elle_gb]

No Kendall?

 

[tigerrouge]

I kinda like Kendall for Estee Lauder - but she'd look so out of place in that group shot.

 

[fashionlover2001]

Lovely campaign. Love seeing supermodels and Icons like Carolyn, Hilary & Joan together. Such a strong and iconic cast.

 

[pollyanna90]

I kinda like Kendall for Estee Lauder - but she'd look so out of place in that group shot.

I think Kendall was the worst decision EL ever made. Hope they're done with her. Honestly they should have given Arizona all her campaigns and never hired her in the first place. Kendall would look so out of place and she does when posing with other models for EL. You simply cannot compare her modeling skills to the likes of Fei Fei or Carolyn.

Also it doesn't help that she looks like an actress and not a beauty model. Kendall is more of a celebrity so she should be doing Covergirl instead.

 

[happycanadian]

How long has Carolyn been with Estee? It's a very very long-running partnership. Has certainly helped keep Carolyn at the top of the industry.

I'd love to see Imaan here - but I actually think I'd prefer to see her as the international brand ambassador for Lancome. Daria clearly isn't interested in having a big fashion career any longer and Imaan is really due for something MAJOR.

 

[Benn98]

How long has Carolyn been with Estee? It's a very very long-running partnership. Has certainly helped keep Carolyn at the top of the industry.

I'd love to see Imaan here - but I actually think I'd prefer to see her as the international brand ambassador for Lancome. Daria clearly isn't interested in having a big fashion career any longer and Imaan is really due for something MAJOR.

Estee Lauder themselves said she's their most enduring spokesperson. She got the job in 2001. I happen to think they may have forgotten about Elizabeth Hurley who held the job down since 1989 and is still on their roster. Unless they sacked her when Carolyn took over, and rehired her again?

Carolyn and Elizabeth are as synonymous with EL as Isabella Rossellini and Inés was with Lancome, Christy with Maybelline, or Cindy with Revlon. I never bought into Daria for Lancome, would be surprised if she's still on their books considering how haggard she looks 99% of all times.

 

[tigerrouge]

I think they retain Elizabeth Hurley as a representative at the Pink Ribbon events.

 

[zzzyao76]

Estée Lauder Double Wear
Models: Joan Smalls, Carolyn Murphy, Hilary Rhoda & Fei Fei Sun


Glamour Spain February 2018 Digital Edition

 

[mikel]

Gorgeous!!!

 

[Benn98]

Great shot, but I can't warm to the idea of Fei Fei Sun for EL. The rest of the girls all have that commercial look which obviously work well for the brand, hers look more hf. Liu Wen oddly enough also had very strong hf features but the makeup artist disguised it well. Someone like Du Juan, Luping Wang or Ming Xi would've been more ideal.