Havaianas public relations and marketing manager Angela Schutt said the company is expecting to have a great turnout at WWDMAGIC. It’s the first time the company is exhibiting at the show, and the brand hopes to increase business and expand the line into more children’s retail locations.
Havaianas, which means “Hawaiian” in Portuguese, was founded in Brazil in 1962. The company has seen a positive sales streak for 2004 and expects the same upbeat trend to continue into resort and spring.
“There is a following for the brand, and it’s really taken off the past year,” said Schutt. “In the past, flip-flops were worn pretty much on the beach, and now they’ve made the crossover to city streets and have become a necessity in your closet. Since the brand features a diverse color palette, people are buying them in multiple pairs to match all their outfits.”