The Row - The All-Things The Row Thread

[LUXXX]

Have they done the Paris presentation yet this week? Did anyone get to go?

I think a couple people are going on here and will report back soon.

 

[buddleja]

Yay, finally someone scanned the lookbook, you can find it here http://mary-kateandashleyimages.com/photos/thumbnails.php?album=1791

 

[Stamoholic]

Weird they predominantly used a child model...

She's super cute though

and I guess pretty Olsen sized!

 

[Thefrenchy]

The clothes are really really great and the fabrics look fantastic, very luxurious. The use of a child model is kind of bizarre but it's interesting. I really feel the Olsens' vibe in these pictures and that's a good thing.

 

[camiller]

i agree the choise of the child model is a it strange, but the clothes look really great. i think this lookbook is pretty effective, the photographs really give a glamorous & lux feel to the clothes.

 

[MJCouture]

The look books is disappointing. You can't really see the clothes, and I don't really get the line's essence from it.

The weird thing about the child model is that she looks like a slightly shorter MK. Perhaps this is some kind of semi-autobiographical satire of their own life?

 

[bbosun]

if you've ever seen interview with the vampire where kirsten dunst plays the little kid vampire, this reminds me of that. to be honest the kid freaks me out but i quite like the look book all together

 

[Amywilliams]

I am slightly disappointed by the lookbook too, and the fact it is modelled by a child, kind of makes me not like the clothes so much, it just doesnt really show them off! However, the clothes are still of course beautiful!

 

[KaraDanielle11]

I think having the child model is hilarious and cool at the same time. I love the pic of the little girl just sitting in the fridge! Anyway, the clothes I can see look amazing and luxorious. If someone wanted a hard copy of the look book how would they go about getting one?

 

[Meg]

yeah I wish I could see the clothes better. I mean, when your line is mostly black you have to find a way to make the details of the clothes visible. I love the use of the child model. You could interpret her usage so many ways. Plus she looks darling.

 

[StellaMare]

The lookbook is fantastic, but I wish there were HQ's!

 

[Thefrenchy]

If someone has it and want to sale it , feel free to PM me

 

[leyla m.]

i do like the little girl too
she is adorable and looks so angelic and i think between her and the darker model the contrast for the line is just right and well represented
i think no matter what there isnt much you can do to show these clothes on a piece of paper so they just have fun with their lookbook

 

[kimair]

so i'm guessing that is the fall/winter lookbook, because the spring one features lauren hutton...

 

[leyla m.]

that is right kim,
the fall collection was great. it has grown once again.. look out for an amazing massive cashmere scarf in denim blue

 

[Thefrenchy]

^ Leyla, do you know if they plan to make bags or more accessoiries (sp?) ?

 

[leyla m.]

frenchy,
no sings of other accessories so far ... only scarves ... but they are so so good!

 

[Amywilliams]

^I can imagine the scarves are amazing....any idea how much they will retail for?

 

[LoveInBohemia]

it's a little dumpy to me.
i saw some sweaters at intermix and basically vintage knock offs.

 

[Marnii]

The look book is beyond contrived.

Is the little girl supposed to be a characterization of the Olsen twins themselves? Is it supposed to show people that you have to have a child-like body to wear haute fashion? It's a little confused for a lookbook, imo.

They should have gone with something a little more simple. Why can't they just use a normal model instead of trying to be funny or cute or something? It takes the attention away from the clothes.

I couldn't stop looking at the girl and laughing at the campaign idea.I don't think I looked at the pieces once!

Bad bad bad marketing strategy. This 'concept' is better suited for Gap or something