A few sheer polyester veils and grim, full-on tattoed guys don't make for a clean, fresh break - The clothes do otherwise look pretty classical and, dare I say, conventional, if you take away the not-for-sale latex gloves, obscuring masks etc.
I really have my doubts if there was any interest in getting that fashion business rolling again, taking into account that Clarins, the owners of the house of Mugler, are mainly operating in cosmetics and fragrance. But, as we all know, media spectacle sometimes helps to boost sales in other product tiers...